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Valuable Content Marketing: Why Quality Content is Key to Business Success: How to Make Quality Content the Key to Your Business Success - Brossura

 
9780749465803: Valuable Content Marketing: Why Quality Content is Key to Business Success: How to Make Quality Content the Key to Your Business Success
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Content marketing is the art of communicating with customers and the target audience without selling. It involves the sharing of information, rather than pitching products and services. As traditional marketing becomes less and less effective, today's marketers need to rethink what they've learned about sales and marketing communication. In order to keep current customers, engage potential customers and make a business stand out from the crowd, they need to create content that is both relevant and valuable.

Valuable Content Marketing is written for this business environment showing readers how to generate business through creating compelling marketing content and distributing it effectively. The authors show how to create and share the type of information that clients, customers and search engines really want - on a website, using social media and through traditional print methods. Getting it right means a huge opportunity to connect with clients and customers in ways they appreciate and trust.

Jefferson and Tanton explain how to go beyond artfully produced information to content that is of real value to the target audience. Whether starting a business or looking to grow, their book shows marketers and business owners how to get better results from their marketing efforts.

Readers will learn: the content options available and how to choose the right channel, what type of information to post on Twitter, Facebook and LinkedIn as well as business blogs and websites, how to define your market niche, how to increase SEO and so much more.

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Recensione:
"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." (Charles H. Green, author of The Trusted Advisor)

"Valuable Content Marketing is just that.....valuable! It is destined to be a modern marketing classic. Buy this book before your competitors do or you will be sorry!" (Lee Frederikson, Ph.D, managing partner at Hinge Marketing, author of Spiralling Up – how to create a high growth, high value professional services firm)

"Full of commercial arguments about why content marketing is the backbone of revenue growth, and practical tips on how to create a sustainable and effective approach to building a great content strategy. The illustrations are cool too!" (Paul Wilson, Chief Marketing Officer, Fortune 500 SunGard)

"This book is a fantastic look into the thinking behind modern marketing. Sonja and Sharon present the theory, back it up with examples of how - and why - it works and then provide "take action" ideas to help their readers with its implementation." (Nick Rapson, IT Services)

"If you're not mad, read this book. You would be mad to do business with someone you didn't trust, but in a world of seemingly endless choices, how do people know they can trust you? Being honest and open about what you can do to help them is a pretty good start. But how do you communicate that if you're not in front of them? Having read this immensely helpful book, I now know it is by creating valuable content: something interesting and valuable you can publish online; content that educates, helps or inspires; content appreciated by the reader. This book shows you how with vivid clarity." (Stephen King, author of Finance on a Beermat, www.f-works.co.uk)

"[A] bright and pragmatic primer on content marketing in the digital age [...] packed with practical checklists, templates, quotes and tips, which should help the book earn an enduring place within reach of your desk. (4* review)" (B2B Marketing Magazine)

"Creating truly valuable content is part skill, part science & part mysterious martial art! Get it right and you quickly resonate with your audience; get it wrong and your brand can be toast. Luckily Sharon and Sonja are the perfect combination of teachers, scientists and experts and so their book is simply a must read. For beginners, it provides a step by step guide to success and for the more experienced it contains perfect reminders on what works and what doesn't. Great work!" (Richard Dennys, Chief Marketing Officer, Qype)

"There is a new vernacular in what successful business developers do. They explore, help and seek to assist their client in adding value to their organisation. They always look to share something new and they co-develop solutions. Most importantly this differentiation is scalable, can transcend all activity and is sustainable at individual and organisational level.The Valuable Content Marketing book demonstrates that this is a great model for success and that the move to trusted adviser is achievable for all who choose to engage. Of course, you can continue to push to the many in the hope that you may attract a few.I know what I prefer." (Emma Price, Director of Business Development, Bond Pearce LLP)

"...a very readable, practical and downright useful introduction to a sometimes confusing marketing strategy." (Lee W. Frederiksen, Hinge Marketing)

"When well executed, content marketing provides solid branding, augments search engine optimization when paired with a blog and enhances a business presence across numerous social media platforms. The book Valuable Content Marketing will work wonders to help your business achieve those benefits." (Small Business Trends)
Descrizione del libro:
Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans

Provides real-world inspiration from companies of all sizes that have got it right, from small companies like management consultancy Formicio, payroll bureau The Payroll Services Centre and professional services branding firm Hinge Marketing to household names like Boots and Accenture

Practical and focused, with reader-friendly features such as step-by-step action lists, quick tips and chapter summaries

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  • EditoreKogan Page Ltd
  • Data di pubblicazione2013
  • ISBN 10 0749465808
  • ISBN 13 9780749465803
  • RilegaturaCopertina flessibile
  • Numero di pagine234
  • Valutazione libreria

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Editore: Kogan Page (2013)
ISBN 10: 0749465808 ISBN 13: 9780749465803
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Jefferson, Sonja; Tanton, Sharon
Editore: Kogan Page (2013)
ISBN 10: 0749465808 ISBN 13: 9780749465803
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