Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour.
Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
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In U.S.A.
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9780749469276
Descrizione libro Condizione: New. Codice articolo 19426311-n
Descrizione libro Paperback or Softback. Condizione: New. Neuromarketing in Action: How to Talk and Sell to the Brain 0.91. Book. Codice articolo BBS-9780749469276
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9780749469276
Descrizione libro Condizione: New. Codice articolo ABLIING23Feb2416190150850
Descrizione libro Condizione: New. Codice articolo I-9780749469276
Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9780749469276_lsuk
Descrizione libro PF. Condizione: New. Codice articolo 6666-IUK-9780749469276
Descrizione libro Paperback. Condizione: Brand New. 270 pages. 9.00x6.00x1.00 inches. In Stock. Codice articolo __0749469277
Descrizione libro Condizione: New. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426. . 2013. 1st Edition. Paperback. . . . . Codice articolo V9780749469276