Multichannel Marketing Ecosystems: Creating Connected Customer Experiences

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9780749469627: Multichannel Marketing Ecosystems: Creating Connected Customer Experiences

With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.

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Descrizione del libro:

As consumer behaviour reacts to, and changes with, increased usage of online and mobile technology, Multi-Channel Marketing Ecosystems shows how companies can convert interactions into solid commercial results, both online and offline.

L'autore:

Multi-Channel Marketing Ecosystems is a collection of articles written by 35 individual contributors from around the world, edited by Markus Stahlberg and Ville Maila. Markus is the CEO of Phenomena Group Ltd, and Ville is the Planning Director. Phenomena group was the first shopper marketing company to be founded in Europe. It is the global leader in shopper promotions, and operates in over 40 countries. They are also the editors and co-authors of Shopper Marketing (Kogan Page, 2012).

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Markus Stahlberg, Ville Maila
Editore: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749469625 ISBN 13: 9780749469627
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Descrizione libro Kogan Page Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 232 x 156 mm. Language: English . Brand New Book. With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media. Codice libro della libreria AA99780749469627

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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 6952591

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Markus Stahlberg, Ville Maila
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ISBN 10: 0749469625 ISBN 13: 9780749469627
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Descrizione libro Kogan Page Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 232 x 156 mm. Language: English . Brand New Book. With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media. Codice libro della libreria AA99780749469627

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Descrizione libro Kogan Page 2013-11-03, 2013. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-LBR-01235497

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Descrizione libro Kogan Page, 2013. Condizione libro: New. Examines a game changer for the marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. This book shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 167 x 16. Weight in Grams: 434. . 2013. Paperback. . . . . . Codice libro della libreria V9780749469627

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Descrizione libro Kogan Page Ltd 2013-11-03, London, 2013. paperback. Condizione libro: New. Codice libro della libreria 9780749469627

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Descrizione libro Kogan Page. Condizione libro: New. Examines a game changer for the marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. This book shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 167 x 16. Weight in Grams: 434. . 2013. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749469627

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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, Multi-Channel Marketing Ecosystems: Creating Connected Customer Experiences, Markus Stahlberg, Ville Maila, With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media. Codice libro della libreria B9780749469627

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Descrizione libro Paperback. Condizione libro: New. Not Signed; With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the import. book. Codice libro della libreria ria9780749469627_rkm

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