The Best Digital Marketing Campaigns in the World II

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9780749469689: The Best Digital Marketing Campaigns in the World II

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia; Red Bull; Heinz; Harley Davidson; O2; Peugeot; Nike; Samsung; and UEFA and agencies including Tribal DDB; Scholz and Volkmer; Red Bee; Bell Pottinger Wired; We Are Social; and Symbio Digital, this is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.

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Recensione:

"The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." ( Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK)

"Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." ( Noel Penzer, Managing Director, AOL)

Descrizione del libro:

The Best Digital Marketing Campaigns in the World II brings together an international collection of the most successful digital marketing campaigns of recent times, assessing what they achieved and the business lessons learnt.

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Ryan, Damian
ISBN 10: 0749469684 ISBN 13: 9780749469689
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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 7260062

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Descrizione libro 2014. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780749469689

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494696890000000

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Damian Ryan
Editore: Kogan Page 2014-03-03, London (2014)
ISBN 10: 0749469684 ISBN 13: 9780749469689
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Descrizione libro Kogan Page 2014-03-03, London, 2014. paperback. Condizione libro: New. Codice libro della libreria 9780749469689

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Damian Ryan, Calvin Jones
Editore: Kogan Page Ltd, United Kingdom (2014)
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Descrizione libro Kogan Page Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 2nd ed.. 232 x 154 mm. Language: English . Brand New Book. In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia; Red Bull; Heinz; Harley Davidson; O2; Peugeot; Nike; Samsung; and UEFA and agencies including Tribal DDB; Scholz and Volkmer; Red Bee; Bell Pottinger Wired; We Are Social; and Symbio Digital, this is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising. Codice libro della libreria AAS9780749469689

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Damian Ryan, Calvin Jones
Editore: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749469684 ISBN 13: 9780749469689
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Descrizione libro Kogan Page Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 2nd ed.. 232 x 154 mm. Language: English . Brand New Book. In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia; Red Bull; Heinz; Harley Davidson; O2; Peugeot; Nike; Samsung; and UEFA and agencies including Tribal DDB; Scholz and Volkmer; Red Bee; Bell Pottinger Wired; We Are Social; and Symbio Digital, this is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising. Codice libro della libreria AAS9780749469689

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Ryan, Damian
Editore: Kogan Page (2017)
ISBN 10: 0749469684 ISBN 13: 9780749469689
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Descrizione libro Kogan Page, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0749469684

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Editore: Kogan Page (2014)
ISBN 10: 0749469684 ISBN 13: 9780749469689
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Descrizione libro Kogan Page, 2014. PAPERBACK. Condizione libro: New. 0749469684 *NEW!* RETURNS ARE NO PROBLEM! We LOVE happy customers. All of our orders are sent with tracking information when possible. Abebooks-. Codice libro della libreria NCLN13049010

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Damian Ryan, Calvin Jones
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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement, Damian Ryan, Calvin Jones, In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia; Red Bull; Heinz; Harley Davidson; O2; Peugeot; Nike; Samsung; and UEFA and agencies including Tribal DDB; Scholz and Volkmer; Red Bee; Bell Pottinger Wired; We Are Social; and Symbio Digital, this is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising. Codice libro della libreria B9780749469689

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Damian Ryan
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ISBN 10: 0749469684 ISBN 13: 9780749469689
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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: New. Paperback. 272 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering 9. 8 billion by 2016 in a bid to attract todays media-savvy consumer. Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the Worldhighlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. Apractical and insightful book, itexplores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan presents an international collection of hand-picked case studies, sharing the knowledge and skill of the worlds top creative minds. The book covers awide range of world-class award winning campaigns, including household names such as Coca-cola, Red Bull, Harley Davidson, and the most successful viral video of 2012. This new volume is a must-read guide for all marketers looking to embrace the new digital landscape. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749469689

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