Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees

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9780749470135: Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees

The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies.

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Book Description:

Holistic approach to external and internal branding and employee engagement

About the Author:

John G Fisher is CEO of FMI Group, a brand engagement consultancy. He has over 30 years' experience in marketing communications, incentives and performance improvement programmes, specializing in the financial services sector. He's written five business books, his most recent How to Run Successful Employee Incentive Schemes 3rd edition was published by Kogan Page in 2008. He is a regular columnist in the marketing and HR press.

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Fisher, John G.
ISBN 10: 0749470135 ISBN 13: 9780749470135
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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 6970482

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2.

John G. Fisher
Editore: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749470135 ISBN 13: 9780749470135
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Descrizione libro Kogan Page Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. Codice libro della libreria AAV9780749470135

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John G. Fisher
Editore: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749470135 ISBN 13: 9780749470135
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Descrizione libro Kogan Page Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. Codice libro della libreria AAV9780749470135

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Fisher, John G.
Editore: Kogan Page (2016)
ISBN 10: 0749470135 ISBN 13: 9780749470135
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Descrizione libro Kogan Page, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780749470135_lsuk

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Descrizione libro Kogan Page. Condizione libro: Brand New. Ships from USA. FREE domestic shipping. Codice libro della libreria 0749470135

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Fisher, John G
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Descrizione libro Kogan Page, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0749470135

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John G. Fisher
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ISBN 10: 0749470135 ISBN 13: 9780749470135
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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: New. Paperback. 272 pages. The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Communication offers a new approach for developing brand and employee engagement in any organization. It presents a strategic framework showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749470135

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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780749470135

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John G. Fisher
Editore: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749470135 ISBN 13: 9780749470135
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Descrizione libro Kogan Page Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies. Codice libro della libreria LIE9780749470135

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Fisher, John G.
Editore: Kogan Page Ltd (2013)
ISBN 10: 0749470135 ISBN 13: 9780749470135
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Descrizione libro Kogan Page Ltd, 2013. Paperback. Condizione libro: Brand New. 219 pages. 9.25x6.25x0.25 inches. In Stock. Codice libro della libreria x-0749470135

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