Understanding Digital Marketing: Marketing strategies for engaging the digital generation

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9780749471026: Understanding Digital Marketing: Marketing strategies for engaging the digital generation

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to: understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing; understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future; and achieve the competitive edge to keep them ahead of the pack. One of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing. Essential reading for both practitioners and students alike, and including in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, Mercadolibre and the UEFA Europa League, Understanding Digital Marketing provides readers with tools to utilize the power of the internet to take their company wherever they want it to go.

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Book Description:

"One of the most comprehensive yet easy-to-read books on digital marketing available." ( The Marketer)

"This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation." (Amazon reviewer (about previous edition) 2012-04-22)

Book Description:

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this bestselling guide to digital marketing channels and strategy.

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Ryan, Damian
ISBN 10: 0749471026 ISBN 13: 9780749471026
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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 7461053

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Ryan, Damian
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Descrizione libro Kogan Page. PAPERBACK. Condizione libro: New. 0749471026 Brand new, Never used!. Codice libro della libreria Z0749471026ZN

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Ryan, Damian
Editore: Kogan Page Ltd, United Kingdom (2014)
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Descrizione libro Kogan Page Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 3rd Revised edition. 230 x 154 mm. Language: English . Brand New Book ***** Print on Demand *****. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to: understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing; understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future; and achieve the competitive edge to keep them ahead of the pack. One of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing. Essential reading for both practitioners and students alike, and including in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, Mercadolibre and the UEFA Europa League, Understanding Digital Marketing provides readers with tools to utilize the power of the internet to take their company wherever they want it to go. Codice libro della libreria APC9780749471026

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Ryan, Damian
Editore: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749471026 ISBN 13: 9780749471026
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Descrizione libro Kogan Page Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 3rd Revised edition. 230 x 154 mm. Language: English . Brand New Book ***** Print on Demand *****.The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to: understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing; understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future; and achieve the competitive edge to keep them ahead of the pack. One of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing. Essential reading for both practitioners and students alike, and including in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, Mercadolibre and the UEFA Europa League, Understanding Digital Marketing provides readers with tools to utilize the power of the internet to take their company wherever they want it to go. Codice libro della libreria APC9780749471026

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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: New. Paperback. 320 pages. Forrester Research has predicted that in 2016, 77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business. The authors deal with every key topic in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. This book will help readers to: - choose online marketing channels to get their products and services to market- understand the origins of digital marketing and the trends that are shaping its future- achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749471026

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Descrizione libro Kogan Page, 2014. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: One of the most comprehensive yet easy-to-read books on digital marketing available. Codice libro della libreria ABE_book_new_0749471026

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494710260000000

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Descrizione libro Paperback. Condizione libro: New. Not Signed; The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a pract. book. Codice libro della libreria ria9780749471026_rkm

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Ryan, Damian
Editore: Kogan Page (2014)
ISBN 10: 0749471026 ISBN 13: 9780749471026
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Descrizione libro Kogan Page, 2014. Condizione libro: New. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. This title offers a guide to digital marketing channels and strategy. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 233 x 155 x 23. Weight in Grams: 646. . 2014. Third Edition. Paperback. . . . . . Codice libro della libreria V9780749471026

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Descrizione libro Kogan Page, 2014. Paperback. Condizione libro: New. Codice libro della libreria INGM9780749471026

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