Customer-Centric Marketing: Supporting Sustainability in the Digital Age - Brossura

Richardson, Neil; James, Jon; Kelley, Neil

Brossura

ISBN 10: 074947209X ISBN 13: 9780749472092

Casa editrice: Kogan Page, 2015

Riassunto

A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Centric Marketing addresses sustainable marketing planning, its barriers, and how to overcome them by demonstrating how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better relationships and increased effectiveness.

Ideal for senior marketing professionals and students of digital marketing and marketing strategy, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios.

Su questo libro

Descrizione del libro:

Aids decision making and implementation in the digital marketing and sustainable development arenas

Helps marketers attract and retain customers by illustrating how new technologies can be harnessed to promote growth and customer satisfaction

Strengthens the competitive advantage of organizations by suggesting solutions to problems facing practitioners

L'autore:

Neil Richardson teaches marketing at Leeds Beckett University. He is an author and an experienced marketing, sales and customer service manager.  His books include Develop Your Marketing Skills, Develop Your PR Skills and A Quick Start Guide to Social Media Marketing (Kogan Page).

Jon James is a senior marketing professor at Leeds Beckett University. He is a member of the Academy of Marketing, and he has consulted for both the private and public sectors.

Neil Kelley is a senior marketing professor at Leeds Beckett University and a senior examiner for the Chartered Institute of Marketing (CAM Marketing and Consumer Behavior).

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2015
• ISBN 10: 074947209X
• ISBN 13: 9780749472092
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 256