What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders

Valutazione media 3,6
( su 5 valutazioni fornite da Goodreads )
 
9780749472627: What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders

The Excellence Diploma is a rigorous twelve-month program designed by the Institute of Practitioners in Advertising (IPA)-the professional body for advertising, media, and marketing communications agencies in the UK-for practitioners fascinated by brands.  It is their most prestigious qualification and is known as the “MBA of brands.”  The culmination of the course is a 5,000-7,000 word essay that focuses on the future of brands and brand communications.   

What is a 21st Century Brand? is not just a collection of the best essays from the last ten years (since the beginning of the program), it also allows the authors, who have gone on to have successful careers at agencies such as Saatchi & Saatchi, Ogilvy & Mather, and BBDO, to come back and analyze and comment on their original thesis in light of what they know now.  It also includes new writing from leading industry thinkers including Stephen Woodford, Chairman at Lexus, and David Wilding, Director of Planning at Twitter UK.

With a focus on challenging the status quo, the book asks us to question how we perceive brands, how to build them and, most of all, how to make them better.  Consisting of 21 essays, What is a 21st Century Brand? sets out to answer the eponymous question in order to sensibly define what kind of brand idea we need, how to engage people and how the agency business should be organized to deliver it.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Nick Kendall is an award-winning brand and advertising specialist with over 25 years' experience. He has worked on famous global accounts such as Levi's, Johnnie Walker and Häagen Dazs. He is a founding partner of Bro-Ken and member of The Garage, which helps start-ups build brands. He designed and created the IPA Excellence Diploma, which is described as "the MBA of brands" for the advertising industry, and is its Chief Examiner. He has also received the IPA President's Medal for his services to the industry. 

Contributors:
Stephen Woodford, Executive Chairman, Lexis, and IPA President 2003–2005
Mark Earls, Herdmeister, Herd Consultancy
Nick Docherty, Global Planning Director, Wieden + Kennedy Amsterdam
Ian Edwards, Managing Partner and Head of Strategy, Vizeum UK
David Bonney, Founder, Atheist Shoes/The Meaningful Shoe Company
Tim Jones, Director of Strategy, 72andsunny, New York
Graeme Douglas, Group Chief Strategy Officer, Havas
John V. Willshire, Founder, Smithery
James Borrodell Brown, Senior Strategist, Zone
David Wilding, UK Planning Director, Twitter
Faris Yakob, Founder and Principal, Genius Steals
David Young, Independent Marketing Consultant
Alex Dunsdon, Co-founder, The Bakery, and Investment Director, SAATCHiNVEST
Pete Buckley, Head of Strategy, MEC UK
Emily Fairhead-Keen, Business Director, MEC
Simon Robertson, Head of Communications Strategy, Anomaly London
Sarah Morning, Strategy Director, adam&eveDDB
Ian Priest, Founding Partner, VCCP, Group COO, CSM and IPA President, 2013–15
Gethin James, Head of Planning, Lowe Profero
Matt Sadler, Planning Director, Karmarama and Co-Founder, Two Fingers Brewing Co
Sam D'Amato, Chief Strategy Officer, M2M
Tom Roach, Strategy Director and Partner, BBH London
Ross Farquhar, Partner, 101
Matthew Philip, Strategy Director, Manning Gottlieb OMD
Patrick Mills, Director of Professional Development, IPA

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Kendall, Nick
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Quantità: 1
Da
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro 2015. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780749472627

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 34,57
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,34
In U.S.A.
Destinazione, tempi e costi

2.

Nick Kendall
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Rilegato Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Hardback. Condizione libro: New. Language: English . Brand New Book. What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? This book features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognised advertising body, the IPA, they are accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and edited by Nick Kendall. Together they offer you multiple perspectives and the opportunity for you to challenge yourself to consider what you believe. Structured as 20 provocations written in the form of I believe. and therefore. , the essays are organised into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today s most successful agencies are those which are embracing the new ways in which we consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice. If you want to take time to think about the real fundamentals of what we do as a business -create and build brands- this book will be all the stimulation you would want. Codice libro della libreria AA99780749472627

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 40,70
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Nick Kendall
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Rilegato Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Hardback. Condizione libro: New. Language: English . Brand New Book. What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? This book features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognised advertising body, the IPA, they are accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and edited by Nick Kendall. Together they offer you multiple perspectives and the opportunity for you to challenge yourself to consider what you believe. Structured as 20 provocations written in the form of I believe. and therefore. , the essays are organised into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today s most successful agencies are those which are embracing the new ways in which we consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice. If you want to take time to think about the real fundamentals of what we do as a business -create and build brands- this book will be all the stimulation you would want. Codice libro della libreria AA99780749472627

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 40,97
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Kendall, Nick
Editore: Kogan Page 4/28/2015 (2015)
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Rilegato Quantità: 10
Da
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Kogan Page 4/28/2015, 2015. Hardback or Cased Book. Condizione libro: New. What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders. Book. Codice libro della libreria BBS-9780749472627

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 45,76
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

5.

Kendall, Nick
Editore: Kogan Page (2015)
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Rilegato Prima edizione Quantità: 5
Valutazione libreria
[?]

Descrizione libro Kogan Page, 2015. Condizione libro: New. What is a 21st Century Brand?, published with the Institute of Practitioners in Advertising, presents a collection of essays from distinction-level candidates of the IPA's Excellence Diploma who have gone on to become some of the industry's most celebrated and brightest young stars. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 242 x 29. Weight in Grams: 788. . 2015. 1st Edition. Hardcover. . . . . . Codice libro della libreria V9780749472627

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 46,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

6.

Editore: Kogan Page (2017)
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Rilegato Quantità: 14
Print on Demand
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Kogan Page, 2017. Hardcover. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria 0749472626

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 44,51
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 1,67
In U.S.A.
Destinazione, tempi e costi

7.

Kendall Nick
Editore: Kogan Page Limited
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Quantità: 2
Da
Majestic Books
(London, ,, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Limited. Condizione libro: New. pp. 272. Codice libro della libreria 322504575

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 41,08
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,21
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Kendall, Nick
Editore: Kogan Page Ltd (2015)
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Quantità: 1
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd, 2015. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F6-9780749472627

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 37,45
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,17
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

9.

Nick Kendall
Editore: Kogan Page Ltd
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Paperback Quantità: > 20
Da
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: New. Paperback. 272 pages. Published with the Institute of Practitioners in Advertising, Future Brand Strategies presents a collection of essays from past students of the IPAs Excellence Diploma, who have gone on to become the advertising industrys most celebrated and brightest young stars. Offering each of them the opportunity to evaluate their thesis in light of what they know now, this book allows readers to learn from the best and gain insight into the future of advertising ideas and trends. Covering a multitude of subject areas, from implicit communication to big data, its stellar list of contributors includes practitioners from the best advertising agencies such as Saatchi and Saatchi, Naked Communications and Ogilvy and Mather. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780749472627

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 44,43
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,31
In U.S.A.
Destinazione, tempi e costi

10.

Kendall, Nick
Editore: Kogan Page
ISBN 10: 0749472626 ISBN 13: 9780749472627
Nuovi Rilegato Quantità: 5
Da
Kennys Bookstore
(Olney, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Kogan Page. Condizione libro: New. What is a 21st Century Brand?, published with the Institute of Practitioners in Advertising, presents a collection of essays from distinction-level candidates of the IPA's Excellence Diploma who have gone on to become some of the industry's most celebrated and brightest young stars. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 242 x 29. Weight in Grams: 788. . 2015. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749472627

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 49,63
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro