Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

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9780749473099: Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change.

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Recensione:

"For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable." ( Paul Walsh, Chairman, Compass Group and former CEO of Diageo)

"The authors very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent 'killer questions' poke the reader into a thorough assessment of their business." ( Feilim Mackle, Sales and Service Director, O2/Telefonica)

"The speed of evolution in digital business is accelerating. However digitally savvy you may be, this is a useful blueprint for business leadership in the digital age." ( Doug Johnson-Poensgen, former Managing Director, Corporate Banking, Barclays Bank)

"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago." ( Alan South, former CEO, IDEO Europe)

" Leading Digital Strategy is a must read for those who want to stay relevant in the 21st century through strong e-commerce." ( Jan Mühlfeit, former Chairman, Microsoft Europe)

Descrizione del libro:

Leading Digital Strategy provides leadership solutions, tools and models to ensure that leaders have both the technical understanding and leadership capabilities to drive forward a customer-centric digital strategy.

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Christopher Bones , James Hammersley
ISBN 10: 0749473096 ISBN 13: 9780749473099
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Descrizione libro Paperback. Condizione libro: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 236 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 493727

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Christopher Bones , James Hammersley
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Descrizione libro Paperback. Condizione libro: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Codice libro della libreria 31443

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Christopher Bones, James Hammersley
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ISBN 10: 0749473096 ISBN 13: 9780749473099
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. 230 x 156 mm. Language: English . Brand New Book. For a business to thrive competitively in today s marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company s online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change. Codice libro della libreria AA99780749473099

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Christopher Bones, James Hammersley
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ISBN 10: 0749473096 ISBN 13: 9780749473099
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. 230 x 156 mm. Language: English . Brand New Book. For a business to thrive competitively in today s marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company s online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change. Codice libro della libreria AA99780749473099

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494730990000000

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Descrizione libro Kogan Page 2015-03-03, 2015. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-LBR-01481905

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Descrizione libro Kogan Page 2015-03-03, 2015. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-05210048

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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, Leading Digital Strategy: Driving Business Growth Through Effective E-Commerce, Christopher Bones, James Hammersley, For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change. Codice libro della libreria B9780749473099

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Bones, Christopher, Hammersley, James
Editore: Kogan Page (2015)
ISBN 10: 0749473096 ISBN 13: 9780749473099
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Descrizione libro Kogan Page, 2015. Condizione libro: New. Leading Digital Strategy provides leadership solutions, tools and models to ensure that leaders have both the technical understanding and leadership capabilities to drive forward a customer-centric digital strategy. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJMB. Category: (G) General (US: Trade). Dimension: 236 x 158 x 16. Weight in Grams: 370. . 2015. 1st Edition. Paperback. . . . . . Codice libro della libreria V9780749473099

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