Leading Digital Strategy: Driving Business Growth Through Effective E-commerce - Brossura

Bones, Christopher; Hammersley, James

Brossura

ISBN 10: 0749473096 ISBN 13: 9780749473099

Casa editrice: Kogan Page Ltd, 2015

Riassunto

As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies.

Leading Digital Strategy explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change.

Including strategies and input from 300 senior executives from major companies, Leading Digital Strategy gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.

Su questo libro

Recensione:

"For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable." (Paul Walsh, Chairman, Compass Group and former CEO of Diageo)

"The authors very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent 'killer questions' poke the reader into a thorough assessment of their business." (Feilim Mackle, Sales and Service Director, O2/Telefonica)

"The speed of evolution in digital business is accelerating. However digitally savvy you may be, this is a useful blueprint for business leadership in the digital age." (Doug Johnson-Poensgen, former Managing Director, Corporate Banking, Barclays Bank)

"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago." (Alan South, former CEO, IDEO Europe)

"Leading Digital Strategy is a must read for those who want to stay relevant in the 21st century through strong e-commerce." (Jan Mühlfeit, former Chairman, Microsoft Europe)

Descrizione del libro:

Provides practical tools and models to support a customer-centric digital strategy

Explains how to gather and use real data in real time to inform strategy and improve performance

Shows how to successfully build a multichannel mindset through interviews with e-commerce pioneers from O2, Barclays, Sky and Fitness First, and a case study of the Open University

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2015
• ISBN 10: 0749473096
• ISBN 13: 9780749473099
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 232