Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion - Brossura

Clark, Nigel

Brossura

ISBN 10: 0749473460 ISBN 13: 9780749473464

Casa editrice: Kogan Page, 2015

Riassunto

Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.

Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact.

Su questo libro

Recensione:

"Professional Services Marketing Handbook... takes the reader through several themes, starting with the international context... through to creativity and innovation, then on to client relationship management.... For any professional seeking ways to develop relationships by crafting market offerings in such a way that benefits are translated into monetary terms based on an in-depth understanding of the client's business, this book is a must read." (Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc Emeritus Professor, Cranfield University School of Management 2015-04-17)

"The contributors are responsible for developing and managing client relationships in some of the world's most respected professional services firms, and their advice and tips should be considered essential reading." (Matt Baldwin, managing director of Coast 2015-04-27)

"This book is a 'must read' for senior marketing and BD professionals and practitioners who want to play a greater role in becoming the client champion." (Robert Pinheiro, Withy King Solicitors 2015-07-22)

"I found something of interest in every chapter of this book. In my opinion this book raises the difficult role of a marketer in a professional services organisation to a new level of sophistication, and I highly recommend it." (John Gibbs, Leading Business Books)

Descrizione del libro:

Covers the latest thinking on areas including account management, business development and digital marketing for the professions and consulting businesses

Demonstrates how to effectively manage marketing, change, business development and stakeholders in a professional services firm

Features case studies from around the world to provide a wide breadth of experience

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2015
• ISBN 10: 0749473460
• ISBN 13: 9780749473464
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 280