Understanding Social Media: How to Create a Plan for Your Business that Works - Brossura

Ryan, Damian

Brossura

ISBN 10: 0749473568 ISBN 13: 9780749473563

Casa editrice: Kogan Page, 2015

Riassunto

Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including:

- Creating a social media program
- Understanding stakeholders such as blogs, networks and Web 2.0
- Rules governing the relationship between search and social
- Case studies from successful and failed campaigns
- Budgeting for social media activities
- How to set key performance indicators (KPIs)
- Understanding social media ROI
- Customer experience
- Building a social media team
- Analytics and creating a social media dashboard
- Risk assessment and risk management in social media

Su questo libro

Recensione:

"This excellent curated collection of observations is an all-in-one resource that should offer business marketers a wealth of guidance." (Barry Silverstein, Foreword Reviews 2015-05-13) --(Barry Silverstein, Foreword Reviews 2015-05-13)

"this is... a textbook that's going to be required reading" (Vickie Siculiano, Smarter Online Marketing Podcast 2015-05-26) --(Vickie Siculiano, Smarter Online Marketing Podcast 2015-05-26)

Descrizione del libro:

Covers topics such as how to develop a strategy and programme, budget for activities, set KPIs, determine ROI, create a dashboard and build a team

Addresses the relationship between search and social, analytics, customer experience and risk assessment and management in social media

Helps readers gauge their own social media score with crib notes and practical exercises

Serves as both a reference guide for professionals and study guide for marketing students

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2015
• ISBN 10: 0749473568
• ISBN 13: 9780749473563
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 304