Chartered Public Relations: Lessons from Expert Practitioners - Brossura

Brossura

ISBN 10: 074947372X ISBN 13: 9780749473723

Casa editrice: Kogan Page Ltd, 2015

Riassunto

The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 essays edited by CIPR President Stephen Waddington, leading chartered practitioners highlight the shift to professionalism in the profession and address current topics such as the quantification of results in PR, internal communications, freedom of information, global communication and more. The essays discuss the shift to the open organization, the application of best practice in different markets and the impact of globalization, and offer reflections on the fundamental theories of PR and their application to modern practice.

Table of Contents:
· The shift to the open organization – the application of public relations within every area of a modern organization
· Developing areas of practice – an exploration of the opportunity in developing areas of public relations
· The application of best practice in markets – an analysis of the application of public relations in different markets
· International – the impact of the globalization of markets on public relations
· Reflections – an examination of the fundamental theories of public relations and their application to modern practice

Su questo libro

Descrizione del libro:

Keeps readers informed on current debates in the industry

Reflects on and examines the fundamental PR theories and their application to modern practice

Identifies and inspires best practice in the industry

L'autore:

Stephen Waddington is President of the Chartered Institute for Public Relations and Social Media Director of Ketchum Public Relations. He is also author and editor of four books published variously by Bloomsbury (Brand Anarchy, 2012; and#BrandVandals, 2013) and Wiley (Share This, 2012; and Share This Too, 2013).

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2015
• ISBN 10: 074947372X
• ISBN 13: 9780749473723
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 310
• Redattore: Waddington Stephen