Adland: A Global History of Advertising - Rilegato

Mark Turngate

Rilegato

ISBN 10: 0749476370 ISBN 13: 9780749476373

Casa editrice: New Publisher, 2021

Riassunto

Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media.

Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. This new edition is updated to include a new preface, a revised introduction and touches on the effects of the current recession, the impact of recent digital technology and thoughts on the future of advertising.

Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America,Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Su questo libro

Recensione:

"Immensely readable." (Sir Martin Sorrell, CEO, WPP)

"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." (Sir Alan Parker)

"A great story: full of character, fun and life." (Kevin Roberts, CEO Worldwide, Saatchi & Saatchi)

"The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature." (Washington Olivetto, President, W/Brasil)

"Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail." (Irish Times)

"Must-read for anyone interested in the advertising industry." (Editors’ Choice Summer 2013, Journal of Multidisciplinary Research)

Descrizione del libro:

Examines both mature and developing markets to provide a global perspective

Provides a history of past ad approaches and their evolution to modern ad innovations

Includes great insights into how great campaigns came about which can be applied in day-to-day work

Su questa edizione

• Editore: New Publisher
• Data di pubblicazione: 2021
• ISBN 10: 0749476370
• ISBN 13: 9780749476373
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 259