Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.
An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.
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Descrizione libro Hardcover. Condizione: new. This item is printed on demand. Codice articolo 9780749476533
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Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9780749476533
Descrizione libro Condizione: New. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578. . 2014. Re-issue. Hardcover. . . . . Codice articolo V9780749476533
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Descrizione libro Hardcover. Condizione: Brand New. 280 pages. 9.00x6.00x0.67 inches. In Stock. Codice articolo __0749476532
Descrizione libro Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.Über den AutorrnrnAndrew Griffin is a corporate reputation sp. Codice articolo 19938260