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9780749476564: Digital Branding: A complete step-by-step guide to strategy, tactics and measurement
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"Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines"--

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Recensione:
"Detailed enough for experienced digital marketers, but clear enough for marketers new to digital, or even non-marketers." (Bianca Smith, Tap Dancing Spiders)

"A solid reference guide to digital strategy...Rowles ties everything together for the CMO or marketing-savvy business owner who must once again confront their digital strategists. ..Approaches digital strategy with an academic rigor, all the while kindly bothering to lay out the primary purpose of digital branding in clear, accessible English." (Said Hamideh, Examiner.com)

"Provides a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding is a seminal guide that should be considered a mandatory study for anyone charged with corporate responsibilities for advertising and promoting their company's services and/or products." (Midwest Book Review, Library Bookwatch, The Business Shelf)

"A 'must' for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)

"A must for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)
Descrizione del libro:
Guides readers through how to plan, analyse, optimise and above all measure brand campaigns, so they can look at the true ROI of their digital efforts and understand how they impact brand

Demonstrates simple ways top brands such as Sony, NHS and Vodaphone use digital branding to succeed in today's digital world

Written by Daniel Rowles, the voice of the Digital Marketing Podcast - one of iTunes' top 10 business podcasts

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  • EditoreKogan Page Ltd
  • Data di pubblicazione2015
  • ISBN 10 0749476567
  • ISBN 13 9780749476564
  • RilegaturaCopertina rigida
  • Numero di pagine220
  • Valutazione libreria
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Condizioni: buono
Pages can have notes/highlighting... Scopri di più su questo articolo

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Altre edizioni note dello stesso titolo

9780749469955: Digital Branding: A complete step-by-step guide to strategy, tactics and measurement

Edizione in evidenza

ISBN 10:  ISBN 13:  9780749469955
Casa editrice: Kogan Page Ltd, 2014
Brossura

  • 9788416511235: Digital Branding: Guía completa: estrategias, tácticas, herramientas y medición

    TEELL ..., 2018
    Brossura

  • 9789587716689: Digital Branding

    978958..., 2018
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Rowles, Daniel
Editore: Kogan Page (2014)
ISBN 10: 0749476567 ISBN 13: 9780749476564
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Valutazione libreria

Descrizione libro Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.74. Codice articolo G0749476567I3N00

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Spese di spedizione: GRATIS
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