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Persuasive Copywriting: Using Psychology to Influence, Engage and Sell: Using Psychology to Engage, Influence and Sell - Rilegato
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.
Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione:
"I've been a fan of Andy Maslen's copywriting articles for many years. So when I read his new book Persuasive Copywriting, I had high expectations. I wasn't disappointed! The book is packed with practical ideas for writing authentic, response-getting copy. I particularly liked the science-based approach that underlines Andy's persuasive writing strategies... strategies which I'm already incorporating into my own writing." (Steve Slaunwhite, author 'The Wealthy Freelancer' 2014-12-23)
"Andy knows more than most about selling with words. Now he's written a clear, comprehensive guide to the science and techniques behind powerfully persuasive copywriting. If becoming a much more effective writer in exchange for a few pounds and a day's reading sounds like a good deal to you, buy this book." (Tom Albrighton, professional copywriter, founder of ABC Copywriting and co-founder of the Professional Copywriters’ Network 2014-12-15)
"For the beginner or the established copywriter, this is a refreshing and up-to-date perspective on the emotion and craft of copywriting with handy tools and tips you'll reference in the next steps of your career." (Vikki Ross, copywriting expert 2014-12-12)
"If you want to be a better writer, read this book. Andy Maslen shows you how to write in a way that taps into human nature - the type of copy that powers business success." (Sonja Jefferson, co-author 'Valuable Content Marketing' 2015-01-05)
"Persuasive Copywriting collects the secrets known only to professional writers and distills them into smart, clear advice. But keep all this to yourself; we don't want everyone knowing how to do it." (Tim Rich, co-founder of writing association 26 2014-12-21)
"Andy Maslen's latest book is his best so far - he takes his subject to a new level that, in my opinion, makes it a must-read for anyone who is interested in influencing, whether they are a writer or not . As a business owner and author who has read many books about writing and influencing I found this one particularly useful because it delves into understanding people first, writing for them second. It's an enjoyable read and one that I will keep going back to in my attempts to persuade and influence in writing." (Sally Bibb, author and founder of Engaging Minds 2014-12-15)
"Get ready to become the most persuasive copywriter you know and learn from the Zen master of copywriting, Andy Maslen. Persuasive Copywriting gives you countless ideas, crystal clear strategies and practical real-life scenarios you can put to work in your business today. Plus the exercises are a terrific way to sharpen your copywriting skills and really get your creative juices flowing. Put simply, Persuasive Copywriting should be compulsory reading for anyone who writes anything." (Jed Wylie; author, Make Your Website Sell 2014-12-23)
Descrizione del libro:
"Andy knows more than most about selling with words. Now he's written a clear, comprehensive guide to the science and techniques behind powerfully persuasive copywriting. If becoming a much more effective writer in exchange for a few pounds and a day's reading sounds like a good deal to you, buy this book." (Tom Albrighton, professional copywriter, founder of ABC Copywriting and co-founder of the Professional Copywriters’ Network 2014-12-15)
"For the beginner or the established copywriter, this is a refreshing and up-to-date perspective on the emotion and craft of copywriting with handy tools and tips you'll reference in the next steps of your career." (Vikki Ross, copywriting expert 2014-12-12)
"If you want to be a better writer, read this book. Andy Maslen shows you how to write in a way that taps into human nature - the type of copy that powers business success." (Sonja Jefferson, co-author 'Valuable Content Marketing' 2015-01-05)
"Persuasive Copywriting collects the secrets known only to professional writers and distills them into smart, clear advice. But keep all this to yourself; we don't want everyone knowing how to do it." (Tim Rich, co-founder of writing association 26 2014-12-21)
"Andy Maslen's latest book is his best so far - he takes his subject to a new level that, in my opinion, makes it a must-read for anyone who is interested in influencing, whether they are a writer or not . As a business owner and author who has read many books about writing and influencing I found this one particularly useful because it delves into understanding people first, writing for them second. It's an enjoyable read and one that I will keep going back to in my attempts to persuade and influence in writing." (Sally Bibb, author and founder of Engaging Minds 2014-12-15)
"Get ready to become the most persuasive copywriter you know and learn from the Zen master of copywriting, Andy Maslen. Persuasive Copywriting gives you countless ideas, crystal clear strategies and practical real-life scenarios you can put to work in your business today. Plus the exercises are a terrific way to sharpen your copywriting skills and really get your creative juices flowing. Put simply, Persuasive Copywriting should be compulsory reading for anyone who writes anything." (Jed Wylie; author, Make Your Website Sell 2014-12-23)
Demonstrates how to write enjoyable, compelling copy which stands out in today's cluttered marketplace
Demystifies advanced copywriting skills with examples, exercises and tips
Helps copywriters hone their skills with easy-to-use tools included in the book
Demystifies advanced copywriting skills with examples, exercises and tips
Helps copywriters hone their skills with easy-to-use tools included in the book
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page Ltd
- Data di pubblicazione2016
- ISBN 10 0749479086
- ISBN 13 9780749479084
- RilegaturaCopertina rigida
- Numero di pagine226
- Valutazione libreria
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