Valuable Content Marketing: How to Make Quality Content Your Key to Success - Rilegato

Sonja Jefferson

Rilegato

ISBN 10: 0749479345 ISBN 13: 9780749479343

Casa editrice: New Publisher, 2021

Riassunto

The first edition of Valuable Content Marketing provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results.  Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.

Su questo libro

Recensione:

"Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground." (Chris Brogan, CEO of Owner Media Group 2015-04-27)

"I have encountered no better book on this subject. It's comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practising content marketing, and for those who are thinking about putting content marketing into their organisation." (Tim Tucker, Content Marketing Consultant and Trainer 2015-03-05)

"What I love about this book is that it doesn't try to dress up content marketing as if it were akin to landing a probe on a comet and sending back data. Instead, it's a clear, honest and practical book that shows how powerful - and how simple - content marketing can be. It also puts content marketing in its proper context: as a means to revenue....If you care about marketing and want to do it properly, you're in the right place and in the best hands." (Doug Kessler, Creative Director, Co-Founder, Velocity Partners Ltd. 2015-04-22)

"Valuable Content Marketing is a breath of fresh air in a world full of self-proclaimed gurus and experts. No snakeoil here, just clear explanations of the how and the what and the why of engaging with prospects and clients. It is the first common sense, practical book that helps people apply digital to their businesses in an honest and straightforward manner." (Robert Craven, MD and founder of the Director's Centre and author of Grow Your Digital Agency 2015-04-20)

"This book presents both the big picture and the nitty-gritty of content marketing for small businesses.... If you're unsure where to start with marketing your business online or your current content doesn't generate enough interest in your business, then start with this book. You won't be disappointed." (Henneke Duistermaat, founder of Enchanting Marketing 2015-04-26)

"It's structured logically and clearly, and as you'd hope from a book with such a title, it contains both practical ideas and instructions in creating content that adds value. Definitely a book you'll pick up more than once!" (Jaya Chakrabati MBE, CEO of Nameless Media Group 2015-05-05)

Descrizione del libro:

Shows how to create valuable, targeted and discoverable content, thereby turning prospects into buyers and buyers into long-term loyal customers

Explains exactly what type of content is needed to promote a business

Teaches how to produce valuable content in a clear and compelling way

Su questa edizione

• Editore: New Publisher
• Data di pubblicazione: 2021
• ISBN 10: 0749479345
• ISBN 13: 9780749479343
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 326