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Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion for the Small Business - Brossura
Sinossi
Offering a step-by-step approach to selling better and promoting harder, this book is based on real-life marketing experience and offers challenging ideas to even those who have had no formal business training. Each chapter deals with a specific aspect of the marketing process. Some ideas aim to save money, while others are intended to sharpen the reader's focus on people who are most likely to become customers in the future. The topics include the stages of effective planning, strategies for business, writing a usable marketing plan, analyzing competition, inexpensive market research, choosing the right media, direct-mail advertising, pricing goods and services, prospect-centred selling, break-even analysis, and public relations for the small business.
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- EditorePiatkus Books
- Data di pubblicazione1993
- ISBN 10 0749912561
- ISBN 13 9780749912567
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine192
- Contatto del produttorenon disponibile
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Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion for the Small Business
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs9763576203
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