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Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) - Rilegato
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs.When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question.Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.
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- EditorePiatkus Books
- Data di pubblicazione2008
- ISBN 10 074992831X
- ISBN 13 9780749928315
- RilegaturaCopertina rigida
- Numero di pagine240
- Valutazione libreria
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Condizioni: molto buonoThis book is in very good condition... Scopri di più su questo articolo
EUR 3,82
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EUR 5,24
Da: Regno Unito a: U.S.A.
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Meatball Sundae
Editore:
Piatkus Books 10/01/2008
(2008)
ISBN 10: 074992831X
ISBN 13: 9780749928315
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Rilegato
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Valutazione libreria
Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780749928315
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Meatball Sundae
Editore:
Piatkus Books
(2008)
ISBN 10: 074992831X
ISBN 13: 9780749928315
Antico o usato
Rilegato
Quantità: 1
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Valutazione libreria
Descrizione libro Hardcover. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ripped/damaged jacket. The dust jacket of this book is slightly damaged/ripped, however, this does not affect the internal condition. Codice articolo CHL9413750
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Foto dell'editore
Meatball Sundae
Editore:
Piatkus Books 10/01/2008
(2008)
ISBN 10: 074992831X
ISBN 13: 9780749928315
Antico o usato
Rilegato
Quantità: 2
Da:
Valutazione libreria
Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780749928315
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EUR 3,82
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Foto dell'editore
Meatball Sundae
Editore:
Piatkus Books
(2008)
ISBN 10: 074992831X
ISBN 13: 9780749928315
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro hardcover. Condizione: Very Good. Very Good. book. Codice articolo D8S0-3-M-074992831X-4
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