Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

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9780749929480: Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.

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Descrizione del libro:

The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.

L'autore:

Seth Godin is a best-selling author and was named by Forbes.com one of the top 5 web celebs in the business world. He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine. Visit his website www.sethgodin.com

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Seth Godin
Editore: Little, Brown Book Group, United Kingdom (2010)
ISBN 10: 0749929480 ISBN 13: 9780749929480
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Descrizione libro Little, Brown Book Group, United Kingdom, 2010. Paperback. Condizione libro: New. 196 x 124 mm. Language: English . Brand New Book. What is a meatball sundae? It s something messy, disgusting and ineffective, the result of combining two perfectly good things that don t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask How can we make this stuff work for us? This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: How can we alter our business to become an organization that thrives on new marketing? Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it. Codice libro della libreria AA29780749929480

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807499294800000000

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Seth Godin
Editore: Little, Brown Book Group, United Kingdom (2010)
ISBN 10: 0749929480 ISBN 13: 9780749929480
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Descrizione libro Little, Brown Book Group, United Kingdom, 2010. Paperback. Condizione libro: New. 196 x 124 mm. Language: English . Brand New Book. What is a meatball sundae? It s something messy, disgusting and ineffective, the result of combining two perfectly good things that don t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask How can we make this stuff work for us? This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: How can we alter our business to become an organization that thrives on new marketing? Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it. Codice libro della libreria AA29780749929480

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Descrizione libro Piatkus Books. PAPERBACK. Condizione libro: New. 0749929480 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Codice libro della libreria UBDA-FBD-00330

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Descrizione libro 2009. Paperback. Condizione libro: New. 200mm x 135mm x 18mm. Paperback. What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.206. Codice libro della libreria 9780749929480

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Descrizione libro Piatkus Books. Condizione libro: New. 0749929480 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria NO9780749929480

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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria OS9780749929480

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Descrizione libro Little, Brown Book Group. Paperback. Condizione libro: new. BRAND NEW, Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It), Seth Godin, What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it. Codice libro della libreria B9780749929480

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Godin, Seth
Editore: Little, Brown Book Group (2010)
ISBN 10: 0749929480 ISBN 13: 9780749929480
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Descrizione libro Little, Brown Book Group, 2010. Condizione libro: New. 2010. Paperback. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 213 x 127 x 17. Weight in Grams: 206. . . . . . . Codice libro della libreria V9780749929480

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Godin, Seth
Editore: Little, Brown Book Group
ISBN 10: 0749929480 ISBN 13: 9780749929480
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Descrizione libro Little, Brown Book Group. Condizione libro: New. 2010. Paperback. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 213 x 127 x 17. Weight in Grams: 206. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749929480

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