Meatball Sundae: How New Marketing Is Transforming the Business World (and How to Thrive in It)

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9780749929480: Meatball Sundae: How New Marketing Is Transforming the Business World (and How to Thrive in It)

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.

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From the Back Cover:

"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords...I don't care, as long as it's shiny and new."

WAIT. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs...yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands ("meatballs") that might still be profitable but don't attract word of mouth.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.

About the Author:

Seth Godin is a best-selling author and was named by Forbes.com one of the top 5 web celebs in the business world. He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine. Visit his website www.sethgodin.com

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Seth Godin
Editore: Little, Brown Book Group, United Kingdom (2010)
ISBN 10: 0749929480 ISBN 13: 9780749929480
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Descrizione libro Little, Brown Book Group, United Kingdom, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book. What is a meatball sundae? It s something messy, disgusting and ineffective, the result of combining two perfectly good things that don t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask How can we make this stuff work for us? This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: How can we alter our business to become an organization that thrives on new marketing? Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it. Codice libro della libreria AA29780749929480

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Descrizione libro Little, Brown Book Group, United Kingdom, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book. What is a meatball sundae? It s something messy, disgusting and ineffective, the result of combining two perfectly good things that don t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask How can we make this stuff work for us? This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: How can we alter our business to become an organization that thrives on new marketing? Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it. Codice libro della libreria AA29780749929480

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Descrizione libro Piatkus Books. Condizione libro: New. 0749929480 Brand New, Paperback, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Codice libro della libreria HO_9780749929480

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Descrizione libro Little, Brown Book Group, 2010. Condizione libro: New. 2010. Paperback. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 213 x 127 x 17. Weight in Grams: 206. . . . . . . Codice libro della libreria V9780749929480

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Descrizione libro Little, Brown Book Group. Condizione libro: New. 2010. Paperback. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 213 x 127 x 17. Weight in Grams: 206. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749929480

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Descrizione libro Little, Brown Book Group. Paperback. Condizione libro: new. BRAND NEW, Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It), Seth Godin, What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it. Codice libro della libreria B9780749929480

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Descrizione libro Piatkus Books, 2010. Paperback. Condizione libro: New. New , Ready to ship, 5-8 business days worldwide delivery. Codice libro della libreria FGYC1G9683

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Descrizione libro Piatkus Books. PAPERBACK. Condizione libro: New. 0749929480. Codice libro della libreria UNIV-I2-9780749929480

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