ASOS: The Story Behind the Iconic Business - Brossura

Senker, Cath

Brossura

ISBN 10: 0750289538 ISBN 13: 9780750289535

Casa editrice: Wayland, 2016

Riassunto

Popular with fashion lovers everywhere, ASOS is one of the UK's largest online fashion retailers. It is the most visited fashion website in the world for 18-34 year olds and ships goods to over 230 countries globally.

How did ASOS build such a hugely successful global brand? Discover what makes people shop at ASOS and how the brand has grown since it's launch in 2000. Learn about the brains behind the iconic brand, including the original founders, explore key business concepts in a straightforward way and develop a product brief for your very own ASOS range.

The Big Business series is ideal for young budding entrepreneurs with an eye for opportunity! A brilliant read for readers aged 9+ keen to find out how the business behind the brand works.

Su questo libro

Descrizione del libro:

Take an in depth look at the ASOS and find out more about the business behind one of the most well-known and exciting brands today.

L'autore:

Cath Senker is a children's non-fiction writer who specialises in writing about modern history, global issues and world religions. Her latest history titles include Living Through the Vietnam War (Raintree, 2011), Our World Divided: Israel and the Middle East (Wayland, 2011) and A Cultural History of Women in America: Women Claim the Vote (Bailey Publishing, 2011). She has a particular interest in the topics of migration, refugees and racism and recently wrote Mapping Global Issues: Immigrants and Refugees (Arcturus, 2011). In her work, Cath aims to highlight individuals' experiences and to present different viewpoints in a non-judgemental way as a basis for discussion.

Cath also works as a project manager and editor on non-fiction titles for both children and adults. Before embarking on a freelance career, she worked as a commissioning editor for a children's educational publishing company for eight years. She is also an experienced ESOL teacher.

Cath volunteers with City Reads, a project that aims to widen the enjoyment of books and reading among people of all ages, especially people from disadvantaged communities. She is a also a keen amateur cyclist, cook and gardener.

Su questa edizione

• Editore: Wayland
• Data di pubblicazione: 2016
• ISBN 10: 0750289538
• ISBN 13: 9780750289535
• Rilegatura: Copertina flessibile
• Numero di pagine: 32