Articoli correlati a Below-The-Line Promotion
Sinossi
More money is spent on promoting a company and its products in below-the-line activities than on traditional advertising through press, poster, television and radio. Yet there are no books to tell marketing and advertising executives or students how to start. Author of the "Fundamentals and Practice of Marketing" and "The Fundamentals of Advertising", John Wilmshurst has drawn together key elements such as the various types of below-the-line activities (from sales promotion, and sales aids to merchandizing, exhibition and giveaways) in one book for practitioners and students alike.
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- EditoreButterworth-Heinemann
- Data di pubblicazione1993
- ISBN 10 0750605480
- ISBN 13 9780750605489
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine420
- Contatto del produttorenon disponibile
Risultati della ricerca per Below-The-Line Promotion
Foto dell'editore
Below-The-Line Promotion
Editore:
Butterworth-Heinemann, 1993
ISBN 10: 0750605480
ISBN 13: 9780750605489
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780750605489. Codice articolo 9813929
Quantità: 1 disponibili
Foto dell'editore
Below-The-Line Promotion
Editore:
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750605480
ISBN 13: 9780750605489
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Authorized facsimile. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0750605480. Codice articolo 9129026
Quantità: 1 disponibili
Foto dell'editore
Below-The-Line Promotion (The Marketing Series Professional Development)
Editore:
Butterworth-Heinemann Ltd, 1993
ISBN 10: 0750605480
ISBN 13: 9780750605489
Antico o usato
Brossura
Da: Buchpark, Trebbin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 420 | Sprache: Englisch | Produktart: Bücher. Codice articolo 37408037/202
Quantità: 1 disponibili