Articoli correlati a Marketing Financial Services
Sinossi
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
ideal for CIM diploma students, as well as those on degree and postgraduate courses
book combines principles, concepts and techniques with practice
strong contributor team
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
`For those whose main interest is financial product marketing, MARKETING FINANCIAL SERVICES is excellent. It is aimed particularly at students taking a CIM or CIB course, but deserves a wider audience altogether.' PUBLIC RELATIONS
Contenuti
The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington)
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRoutledge
- Data di pubblicazione1995
- ISBN 10 0750622474
- ISBN 13 9780750622479
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine420
Compra usato
Condizioni: molto buonoThe book has been read, but is... Scopri di più su questo articolo
EUR 2,69
Spese di spedizione:
EUR 5,74
Da: Regno Unito a: U.S.A.
Compra nuovo
Scopri di più su questo articolo
EUR 77,53
Spese di spedizione:
EUR 3,58
In U.S.A.
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Marketing Financial Services (Marketing Series)
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001429794
Quantità: 1 disponibili
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Marketing Financial Services (Marketing Series)
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fine. Codice articolo GOR013574831
Quantità: 1 disponibili
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Marketing Financial Services (CIM Student)
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Marketing Financial Services (CIM Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750622479
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Marketing Financial Services (CIM Student)
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750622479
Quantità: 1 disponibili
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Marketing Financial Services
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.75. Codice articolo G0750622474I5N00
Quantità: 1 disponibili
Foto dell'editore
Marketing Financial Services
Editore:
Butterworth Heinemann, 1998
ISBN 10: 0750622474
ISBN 13: 9780750622479
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Codice articolo 9017653
Quantità: 1 disponibili
Foto dell'editore
Marketing Financial Services
Editore:
Butterworth Heinemann, 2000
ISBN 10: 0750622474
ISBN 13: 9780750622479
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Codice articolo 9017652
Quantità: 1 disponibili
Foto dell'editore
Marketing Financial Services, Second Edition (Marketing Series)
Editore:
Butterworth-Heinemann, 1995
ISBN 10: 0750622474
ISBN 13: 9780750622479
Antico o usato
paperback
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. 2nd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 000486632U
Quantità: 4 disponibili
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Marketing Financial Services
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 372556-5
Quantità: 4 disponibili
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Marketing Financial Services (Marketing Series)
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo ABLIING23Feb2416190151928
Quantità: Più di 20 disponibili