Business Strategy: An Introduction - Brossura

Houston, Bill; Campbell, David J.; Stonehouse, George

Brossura

ISBN 10: 0750642076 ISBN 13: 9780750642071

Casa editrice: Butterworth-Heinemann, 1999

Riassunto

A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy.

The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned. There are clear objectives, examples and case studies from a good range of industry sectors and organizations that students can relate to. These are used to contextualise and demonstrate application of the concepts discussed. Review and discussion questions are at the end of each chapter following the summary to allow students to consolidate their learning vis a vis the objectives and take it forward. Longer, more substantial case studies and questions have been included at the back of the textbook for seminar and assignment work.
Model answers and guidelines relating to the discussion and case study questions are in the accompanying lecturer's supplement.

David Campbell is also the author or Organizations and the Business Environment, published by Butterworth-Heinemann.
* Complex issues described in a straightforward way for students new to this topic
* Student friendly learning features throughout

Su questo libro

Recensione:

'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'
Professor David Parker, Aston University

'A useful, compact, but informative text'
William Sutherland, Lecturer, Aberdeen Business School

L'autore:

David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting.

Su questa edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 1999
• ISBN 10: 0750642076
• ISBN 13: 9780750642071
• Rilegatura: Copertina flessibile
• Numero di pagine: 333