Strategic Management for Travel and Tourism - Brossura

Evans, Nigel; Stonehouse, George; Campbell, David

Brossura

ISBN 10: 0750648546 ISBN 13: 9780750648547

Casa editrice: Routledge, 2002

Riassunto

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances

Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

* Specifically written for the travel and tourism industry with strategic management applications and theory
* Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding
* Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays

Su questo libro

Recensione:

"...the appeal of this book lies in its ability to act as a general reference text primarily to final year undergraduate students.

In a text of 401 pages the authors have been able to provide a comprehensive introduction to the concept of business strategy. Material is clear concise and logical and the text is written in a student-friendly fashion.

There is much to commend in this book and as such it should make a valuable contribution to the teaching of tourism."

- Tourism Management
Volume 27, Issue 5 , October 2006, Pages 1084-1085

L'autore:

David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2002
• ISBN 10: 0750648546
• ISBN 13: 9780750648547
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 422