Destination Branding: Creating the Unique Destination Proposition

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9780750649940: Destination Branding: Creating the Unique Destination Proposition

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product.

By focusing on a range of global case studies, 'Destination Branding: creating the unique destination proposition' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time!

Contributors to 'Destination Branding' reflect a global mix of professionals and academics who bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text.
unique collaboration of respected authors, both practitioners and academics
international case studies, including Wales, Australia, New Zealand, Eastern Europe, Singapore and the US, demonstrate the integration of theory and practice

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Book Description:

New edition of bestseller, with brand new chapters from marketing 'greats' such as Kotler and Olins

From the Publisher:

By focusing on a range of global case studies, 'Destination Branding: creating the unique destination proposition' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time! Contributors to 'Destination Branding' reflect a global mix of professionals and academics that bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Spese di spedizione: EUR 11,89
Da: U.S.A. a: Italia

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Nigel Morgan (Editor), Annette Pritchard (Editor), Roger Pride (Editor)
Editore: Butterworth-Heinemann (2001)
ISBN 10: 0750649941 ISBN 13: 9780750649940
Nuovi Paperback Quantità: 1
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Descrizione libro Butterworth-Heinemann, 2001. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX0750649941

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Spese di spedizione: EUR 11,89
Da: U.S.A. a: Italia
Destinazione, tempi e costi