Managing Visitor Attractions: New Directions - Brossura

Brossura

ISBN 10: 0750653817 ISBN 13: 9780750653817

Casa editrice: Butterworth-Heinemann, 2002

Riassunto

'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.

Divided into five parts, the book tackles the following topics:

· the role and nature of visitor attractions
· the development of visitor attraction provision
· the management of visitor attractions
· the marketing of visitor attractions
· future issues and trends
With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Provides a cutting insight into the issues, principles and practices of visitor attractions
Well-renowned contributors with a wealth of experience in the field
Up-to-date international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada

Su questo libro

L'autore:

Dr Bruce Prideaux is a Professor of Tourism Management and Marketing, at James Cook University, Australia. He is Editor of Asia Pacific Journal of Transport and Book Review Editor for Australian Journal of Hospitality Management. He has contributed to numerous edited texts, including our forthcoming text, Managing Visitor Attractions (eds Fyall et al).

Contenuti:

The nature and purpose of visitor attractions; Creating visitor attractions in peripheral areas; Managing Environmental and visitor impacts; Economic aspects of developing themed attractions; Authenticating visitor attractions based upon ethnicity; Visitor attraction development in east Asia; Collaborative approaches to developing visitor attractions; Emerging competitive strategies in the theme park industry; Visitor attractions and human resource management; The management of public transport as a visitor attraction; Seasonality: the perennial challenge for visitor attractions; Management challenges for religion-based attractions; World heritage sites: managing the brand; Marketing challenges and opportunities for heritage attractions; Rediscovering the imagination: meeting the needs of the 'new' visitor; Sustaining a competitive advantage through Intelligent Information Interactions; A revised approach to optimising the social, environmental and economic impacts of visitor attractions; A national strategy for visitor attractions?; The future of visitor attractions.

Su questa edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 2002
• ISBN 10: 0750653817
• ISBN 13: 9780750653817
• Rilegatura: Copertina flessibile
• Numero di pagine: 288
• Redattore: Fyall Alan, Garrod Brian, Leask Anna