Retail Strategy: The view from the bridge - Brossura

Brossura

ISBN 10: 0750656964 ISBN 13: 9780750656962

Casa editrice: Routledge, 2003

Riassunto

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.

It is structured around four sections:
* Section I : retailing in an international context
* Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.
* Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

* Dual focus, with firm conceptual context supplied in the introductory essays and practitioner insight provided by the case studies.
* Includes a range of learning features to help you test your knowledge and develop your thinking.
* Talented contributor team offer rigorous and far-reaching analysis of the issues and case histories.

Su questo libro

L'autore:

Christine began her career in marketing at Hymac Engineering and moved into publishing with Parrish-Rogers. Christine has also developed an information systems specialism, and has lectured at the Universities of East London, Bournemouth, Cranfield and Southampton. Christine is completing a Research Methods MPhil at the University of Southampton. She is author of book chapters, journal and conference papers, and is co-author of a student textbook recently published by McGraw-Hill.

Dalla quarta di copertina:

Retail Strategy: the view from the bridge takes the key themes and developments in retail and explores them through themed chapters and case studies based on interviews with senior executives from the world's leading retailers.

Features include:
* a clear conceptual context in the introductory essays and practitioner insight provided by the case studies
* a host of learning features to help you test your knowledge and develop your thinking
* rigorous and far-reaching analysis of the issues and case histories from a broadly-based author team

The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers, and is structured around four distinct sections:

* Section I places retailing in an international context and provides and introduction to retail strategy.
* Section II comprises a series of chapters, each written by a member at Templeton College in Oxford, outlining the key issues in retailing - each chapter includes review questions, discussion topics, assignments and further reading.
* Section III consists of a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV presents an overall review of the material in the book and suggests further exercises, assignments and recommended reading.

Retail Strategy: the view from the bridge is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

Edited by
Dr. Jonathan Reynolds, Director of the Institute of Retail Management at Templeton College and Fellow in Retailing at Said Business School, University of Oxford
Christine Cuthbertson, Senior Research Associate at Templeton College and Editor, European Retail Digest

Contributors
Richard Bell, Associate Fellow, Templeton College
Dr Richard Cuthbertson, Senior Research Associate, Templeton College
Dr Ross Davies, Emeritus Fellow in Retailing, Templeton College and Visiting Professor of Retail Management, University of Surrey
Dr Dmitry Dragun, Senior Research Associate, Templeton College
Elizabeth Howard, Fellow in Retailing, Templeton College

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2003
• ISBN 10: 0750656964
• ISBN 13: 9780750656962
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 376
• Redattore: Cuthbertson Christine