Events Management

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9780750665339: Events Management

Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning

Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.

Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online 'history of events', together with links to websites and other resources for both students and lecturers.

* Revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies
* Introduces the concepts of special event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Glenn Bowdin is Head of the UK Centre for Events Management, Leeds Metropolitan University, UK.

Johnny Allen is Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia.

William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long term events program. For last five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their new festival program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.. He has two international event textbooks released and the information and checklists on his CDROM ELMS (www.epms.net), are used by events and venues around the world to manage their events.

Rob Harris is Director of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia.

Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.

Contenuti:

What are events?; The impacts of events; Event tourism planning; Conceptualising the event; The planning function; Human resource management and events; Strategic marketing of events; Sponsorship of events; Project management for events; Control and budgets; Risk management and legal issues; Logistics; Staging events; Evaluation and research; Issues and trends.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Bowdin, Glenn; Allen, Johnny; O'Toole, William; Harris, Rob; McDonnell, Ian
ISBN 10: 0750665335 ISBN 13: 9780750665339
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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780750665339

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2.

Glenn A. J. Bowdin, Johnny Allen, William O Toole
Editore: Taylor Francis Ltd, United Kingdom (2006)
ISBN 10: 0750665335 ISBN 13: 9780750665339
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2006. Paperback. Condizione libro: New. 2nd Revised edition. 244 x 184 mm. Language: English . Brand New Book ***** Print on Demand *****. Events Management, Second Edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: introduces the key concepts of event planning and management; discusses the key components for staging an event, and covers the whole process from creation to evaluation; examines the events industry within its broader business context; provides an effective guide for producers of events; and, contains learning objectives and review questions to consolidate learning. Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website which includes updates, downloadable figures from the book and an online history of events, together with links to websites and other resources for both students and lecturers. It is revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies. It introduces the concepts of special event planning and management. It discusses the key components for staging an event, and covers the whole process from creation to evaluation. Codice libro della libreria AAV9780750665339

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3.

Glenn A. J. Bowdin, Johnny Allen, William O Toole
Editore: Taylor Francis Ltd, United Kingdom (2006)
ISBN 10: 0750665335 ISBN 13: 9780750665339
Nuovi Paperback Quantità: 10
Print on Demand
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2006. Paperback. Condizione libro: New. 2nd Revised edition. 244 x 184 mm. Language: English . Brand New Book ***** Print on Demand *****. Events Management, Second Edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: introduces the key concepts of event planning and management; discusses the key components for staging an event, and covers the whole process from creation to evaluation; examines the events industry within its broader business context; provides an effective guide for producers of events; and, contains learning objectives and review questions to consolidate learning. Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website which includes updates, downloadable figures from the book and an online history of events, together with links to websites and other resources for both students and lecturers. It is revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies. It introduces the concepts of special event planning and management. It discusses the key components for staging an event, and covers the whole process from creation to evaluation. Codice libro della libreria AAV9780750665339

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Bowdin, Glenn
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ISBN 10: 0750665335 ISBN 13: 9780750665339
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Descrizione libro S&T Titles, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780750665339_lsuk

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Glenn Bowdin
Editore: Routledge (2006)
ISBN 10: 0750665335 ISBN 13: 9780750665339
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Descrizione libro Routledge, 2006. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780750665339

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Descrizione libro A Butterworth-Heinemann Title, 2006. Paperback. Condizione libro: New. 2nd Revised edition. Codice libro della libreria DADAX0750665335

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Descrizione libro Routledge, 2006. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780750665339

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Descrizione libro A Butterworth-Heinemann Title, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria P110750665335

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Glenn Bowdin
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Descrizione libro A Butterworth-Heinemann Title, 2006. Paperback. Condizione libro: New. Codice libro della libreria INGM9780750665339

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Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell
Editore: Butterworth-Heinemann Ltd (2005)
ISBN 10: 0750665335 ISBN 13: 9780750665339
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Descrizione libro Butterworth-Heinemann Ltd, 2005. Paperback. Condizione libro: New. book. Codice libro della libreria 0750665335

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