Tourism Marketing for Cities and Towns - Brossura

Kolb, Bonita

Brossura

ISBN 10: 075067945X ISBN 13: 9780750679459

Casa editrice: Routledge, 2006

Riassunto

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

* Thorough treatment and succinct coverage of marketing theory specific to the tourism industry
* Focuses on developing the branded destination with special emphasis on promotional planning
* Contains practical international examples, discussion questions, and strategic planning worksheets

Su questo libro

Recensione

"Professor Kolb has written a comprehensive, eminently readable, and-perhaps most importantly-highly applicable guide to effective tourism marketing. This book appears at a propitious time, as cities around the US are rediscovering and building upon their heritages and as central cities are rebounding from their post-war declines. Kolb's global examples and helpful prompts encourage strategic thinking and effective positioning in the increasingly competitive quest for tourist spending. This volume will be used in academic programs, but it belongs on professional bookshelves as well."
-Charles M. Gray, Professor of Economics, University of St. Thomas, and President, Association of Cultural Economics International

"This is one of the first books to explore in a comprehensive manner how cities can develop a tourism sector. It uniquely combines theory and practice; is clearly written, pertinent and perceptive; and its extensive use of relevant examples makes it interesting and useful for students as well as practioners.
At a time when cultural tourism is acknowledged as vital to local economies, Kolb's new book is going to be necessary reading for all of those concerned with promoting cities, towns and the arts."
-- Professor Sara Selwood, Head of Department of Cultural Policy and Management, School of Arts, City University, Northampton Square, London

"Tourism Marketing for Cities and Towns is a must-read for anyone involved in the expanding fields of cultural tourism and urban marketing. Bonita masterfully combines her comprehensive knowledge of marketing strategies with real life examples of current urban marketing campaigns with how-to worksheets and study questions. The independent marketing consultant and the marketing student alike will find this book accessible and brimming over with useful tips and pointers."
-- Monica Shay, Director, Arts and Cultural Management Program, Pratt Institute, Manhattan, NY

"...a must read for anyone involved in the expanding fields of cultural tourism and urban marketing since it masterfully combines marketing strategies with real life examples of current urban marketing campaigns."
- C-News

Product Description

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

Dettagli dell?edizione

• Editore: Routledge
• Data di pubblicazione: 2006
• ISBN 10: 075067945X
• ISBN 13: 9780750679459
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 328