Planning Research in Hospitality & Tourism - Brossura

Altinay, Levent; Paraskevas, Alexandros

Brossura

ISBN 10: 0750681101 ISBN 13: 9780750681100

Casa editrice: Routledge, 2007

Riassunto

Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of:

* Providing an excellent understanding of the basic principles of conducting research, in a straight forward "no nonsense" guide
* Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area
* Including in each chapter an "International Dimension" section, as well as case studies, questions and reflections on the research process

* An international and comprehensive text which provides an excellent understanding of the research process in the hospitality and tourism sectors
* Carefully considers the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area
* Each chapter includes an "International Dimension" section, as well as case studies, questions and reflections on the research process

Su questo libro

Contenuti:

Chapter 1 - Getting Started; Chapter 2 - Developing Academic Reading Skills; Chapter 3 - Developing Literature Review Skills; Chapter 4 -Research Philosophies, Approaches and Strategies; Chapter 5 - Sampling; Chapter 6 - Data Collection Techniques; Chapter 7 - Writing Your Research Proposal; Chapter 8 - Conducting the Fieldwork; Chapter 9 - Analysis of Qualitative Data ; Chapter 10: Quantitative Data Analysis; Chapter 11 - Writing Up the Dissertation

Product Description:

Book by Altinay Levent Paraskevas Alexandros

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2007
• ISBN 10: 0750681101
• ISBN 13: 9780750681100
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 262