Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe. The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination.
Award Winning Book, Best of Category:
As featured on ABC News Nightline and United Press International
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"As Editor-in- Chief of Event Management: An International Journal, my congratulations go out to Dr. Daniels and Ms. Loveless on producing what has to be the most comprehensive and complete work on wedding planning ever produced. This text on one of the fastest growing segments of the event industry today will fill a knowledge void that has existed for some time. I am sure that this text will become a necessary element on the self of all students, academics and professionals who are either working in or researching this area of the event industry. The text from the theoretical grounding to the case studies, worksheets and checklists are well conceived and written in a manner that allows the beginning student to the experienced professional to understand and utilize the information. It is without any hesitation that I endorse this textbook to anyone who wants to learn and understand the wedding planning event business."
--Dr. Kenneth F. Backman, Editor-in-Chief, Event Management: An International Journal; Associate Professor in the Department of Parks, Recreation and Tourism Management, Clemson University
"With its 'engaging' style, rich illustrations, and comprehensive blend of culturally sensitive practical and background material, this book will quickly become an indispensable resource for those aspiring to become professional wedding planners, and also for those who want to be personally involved in their own wedding experience. Sure to become a classic!"
--Dr. Laura Jane Lawton, Editor-and-Chief, Tourism Review International School of Tourism and Hotel Management University of South Carolina, USA
Weddings are both big business and important social events. In today's fast-paced, complicated world, anyone setting out to plan their own wedding, or act as consultant, needs much more information and preparation than ever before. Today's wedding planner or consultant is a professional. Maggie Daniels and Carrie Loveless provide a perfect combination of the academic and the practical perspectives in their book Wedding Planning and Management.
Three of their themes impress me in particular: the need for attention to cultural diversity, discussion of the nature and meanings of the wedding ceremony, and a highly visual presentation. I once had the privilege of attending a wedding in Korea that combined the best of Hollywood and traditional Korean ceremony, and so it was a delight to see the traditional Korean wedding covered in this book alongside many other examples from different cultures. There are also numerous cases to illustrate consultancy and vendor-related issues, just what the practitioner wants, and many tables and figures that make it a usable book for students.
-- Donald Getz, PhD., Professor, Haskayne School of Business, University of Calgary
Margaret J. (Maggie) Daniels is an assistant professor of tourism and events management in the School of Recreation, Health and Tourism at George Mason University. Her research interests center on the economic development potential of events and tourism, event planning and evaluation, visitor motivations and tourism for individuals with specialized needs. Recent publications authored or co-authored by Dr. Daniels can be found in Annals of Tourism Research, Event Management, Journal of Leisure Research, Journal of Sport Tourism, Journal of Travel Research and World Leisure Journal. She co-authored three chapters found in Quality Tourism Experiences (Butterworth-Heinemann, 2005). She teaches classes in events management, program leadership and evaluation, meeting planning and tourism planning and policy.
Carrie Loveless is the CEO of "Carried Away Events" and an adjunct professor in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virginia, USA. She is a creative event designer with many years of corporate and social event experience and has managed events for Fortune 500 corporate sponsors including Microsoft, BMW, Coca-Cola, Kodak and IBM. She has staged events domestically and internationally for party sizes ranging from of twenty to five thousand, and specializes in weddings. Carrie earned her MBA in marketing from George Mason University and has completed additional studies at the Corcoran School of Art in Washington, the Rhode Island School of Design in Providence, and the Judith Blacklock Flower School in London.
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Descrizione libro Routledge, 2011. Paperback. Condizione libro: New. Codice libro della libreria P110750682337
Descrizione libro Routledge, 2011. Paperback. Condizione libro: New. Codice libro della libreria DADAX0750682337
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97807506823361.0
Descrizione libro Routledge, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0750682337