Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe.
The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination.
This text also has online exercises for students to aid learning.
Award Winning Book, Best of Category:
As featured on ABC News Nightline and United Press International
Photographs from Wedding Planning and Management
Click here for a larger image.Menus create culinary anticipation.
Click here for a larger imageTeamwork is crucial during wedding set up.
Click here for a larger imageAbout the Author:
Margaret J. (Maggie) Daniels is an assistant professor of tourism and events management in the School of Recreation, Health and Tourism at George Mason University. Her research interests center on the economic development potential of events and tourism, event planning and evaluation, visitor motivations and tourism for individuals with specialized needs. Recent publications authored or co-authored by Dr. Daniels can be found in Annals of Tourism Research, Event Management, Journal of Leisure Research, Journal of Sport Tourism, Journal of Travel Research and World Leisure Journal. She co-authored three chapters found in Quality Tourism Experiences (Butterworth-Heinemann, 2005). She teaches classes in events management, program leadership and evaluation, meeting planning and tourism planning and policy.
Carrie Loveless is the CEO of "Carried Away Events" and an adjunct professor in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virginia, USA. She is a creative event designer with many years of corporate and social event experience and has managed events for Fortune 500 corporate sponsors including Microsoft, BMW, Coca-Cola, Kodak and IBM. She has staged events domestically and internationally for party sizes ranging from of twenty to five thousand, and specializes in weddings. Carrie earned her MBA in marketing from George Mason University and has completed additional studies at the Corcoran School of Art in Washington, the Rhode Island School of Design in Providence, and the Judith Blacklock Flower School in London.
Descrizione libro Routledge, 2011. Paperback. Condizione libro: New. Codice libro della libreria P110750682337
Descrizione libro Condizione libro: New. Gift Quality Book in Excellent Condition. Codice libro della libreria 36SEQU000NFS
Descrizione libro Routledge. PAPERBACK. Condizione libro: New. 0750682337 New Condition. Codice libro della libreria NEW6.0387717
Descrizione libro Routledge, 2011. Condizione libro: new. Shiny and new! Expect delivery in 2-3 weeks. Codice libro della libreria 9780750682336-1
Descrizione libro Routledge, 2011. Paperback. Condizione libro: New. Codice libro della libreria DADAX0750682337
Descrizione libro Routledge, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0750682337