Articoli correlati a Marketing Strategy Masterclass
Sinossi
The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dalla quarta di copertina
The very best business isn t born out of hunches, macho tactical skirmishing or simply being busy , but is the product of careful calculation and understanding customers needs, wants and aspirations. Marketing Strategy Masterclass is a how to book of marketing strategy focused on doing what our customers want us to do, how they want it done.
Included throughout are the wise words of a choice selection of history s masters, depicted on the book s front cover.
Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann.
ABOUT THE AUTHOR
Paul Fifield has been extensively involved in strategic marketing training and education since 1980.
His professional assignments have ranged from marketing strategy development for some of the UK s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities.
Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Marketing Strategy Masterclass
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-T-016-01683
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Marketing Strategy Masterclass: The 100 Questions You Need to Answer to Create Your Own Winning Marketing Strategy, Including the New 'SCORPIO' Model of Market Strategy (1st Edn)
Editore:
Elsevier/Butterworth Heinemann, 2008
ISBN 10: 0750686316
ISBN 13: 9780750686310
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Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780750686310. Codice articolo 7069565
Quantità: 1 disponibili
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Marketing Strategy Masterclass: Implementing Market Strategies
Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750686310
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Marketing Strategy Masterclass: Implementing Market Strategies
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Marketing Strategy Masterclass: Implementing Market Strategies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750686310
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Marketing Strategy Masterclass
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005043635
Quantità: 2 disponibili
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Marketing Strategy Masterclass
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs2602569085
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Marketing Strategy Masterclass
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs7206371757
Quantità: 1 disponibili
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Marketing Strategy Masterclass
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780750686310. Codice articolo 9149433
Quantità: 1 disponibili