Internet Marketing: a practical approach: A Practical Approach - Brossura

Charlesworth, Alan

 
9780750686846: Internet Marketing: a practical approach: A Practical Approach
Brossura
ISBN 10: 0750686847 ISBN 13: 9780750686846
Casa editrice: Routledge, 2009

Sinossi

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations.

More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Contenuti

Introduction; Getting started online; Web site development; The B2C online presence; Search engine optimization; Online advertising; Permission marketing; Social media marketing; The Internet as part of an integrated marketing strategy

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2009
Lingua
Inglese
ISBN 10 
0750686847
ISBN 13 
9780750686846
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
384
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
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