Internet Marketing: a practical approach - Brossura

Charlesworth, Alan

Brossura

ISBN 10: 0750686847 ISBN 13: 9780750686846

Casa editrice: Routledge, 2009

Riassunto

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations.

More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.

* Step-by-step student's guide to the implementation of online marketing tactics
* Creates a "virtual environment" through a series of case studies, based around a fictitious SME, including exercises throughout
* Turn theory into practice through exercises, checklists, further reading and web link references
* Unique, specific focus on marketing for the Internet

Su questo libro

Product Description:

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Contenuti:

Introduction; Getting started online; Web site development; The B2C online presence; Search engine optimization; Online advertising; Permission marketing; Social media marketing; The Internet as part of an integrated marketing strategy

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2009
• ISBN 10: 0750686847
• ISBN 13: 9780750686846
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 384