Marketing in Travel and Tourism

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9780750686938: Marketing in Travel and Tourism

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.

This fully revised edition includes:

  • Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
  • New material on the role of e-marketing, motivations and consumer behaviour
  • Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
  • A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK

Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK.

Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK.

With Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).

 




  • Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas

  • New material on the role of e-marketing, motivations and consumer behaviour

  • Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning

  • A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Book Description:

from the third edition:

"Students, lecturers and practitioners alike will welcome the 3rd edition of this classic text. The authors explain the complexities of travel and tourism marketing lucidly and in the context of a logical and effective structure. Each edition gets better. I highly recommend it." Prof. Brian King, School of Hospitality, Tourism and Marketing, Victoria University, Australia.

"A welcome third edition of this highly readable and hugely informative text that constitutes a 'classic' treatment of the subject area." Prof. John Lennon, Moffat Centre for Travel and Tourism Business Development, Glasgow Caledonian University, UK.

About the Author:

After a career starting with Procter & Gamble, followed by the British Tourist Authority and the University of Surrey, Victor Middleton has been an independent management consultant, academic and author since 1984. He has a wide portfolio of international interests in travel and tourism, in marketing, research and sustainability. Over the years he has worked in many parts of the world and holds appointments as Visiting Professor at Oxford Brookes University and the University of Central Lancashire. He is a founder fellow (1977) and former chairman of the UK Tourism Society. A well known author, Victor Middleton has written several books and over one hundred articles and reports.

Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
Editore: Routledge
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Routledge. Condizione libro: Brand New. Codice libro della libreria 42231932

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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
Editore: Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condizione libro: New. 4th Revised edition. 264 x 196 mm. Language: English . Brand New Book. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: * Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas * New material on the role of e-marketing, motivations and consumer behaviour * Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning * A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Codice libro della libreria AA69780750686938

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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
Editore: Routledge (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Routledge, 2009. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FT-9780750686938

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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
Editore: Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condizione libro: New. 4th Revised edition. 264 x 196 mm. Language: English . Brand New Book. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: * Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas * New material on the role of e-marketing, motivations and consumer behaviour * Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning * A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Codice libro della libreria AA69780750686938

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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
Editore: Taylor & Francis Ltd 2009-03-20, Oxford (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Taylor & Francis Ltd 2009-03-20, Oxford, 2009. paperback. Condizione libro: New. Codice libro della libreria 9780750686938

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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
Editore: Routledge (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Routledge, 2009. Paperback. Condizione libro: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Codice libro della libreria V9780750686938

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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
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Descrizione libro Routledge, 2009. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The Meaning of Marketing in Travel and Tourism: Introducing travel and tourism; Introducing marketing: the systematic thought process; The special characteristics of travel and tourism marketing; The dynamic business environment: factors influencing demand for tourism. Understanding the Consumer and the Marketing Mix in Travel and Tourism: Understanding the consumer, tourism motivations and buyer behaviour; Market segmentation for travel and tourism markets; Product formulation in travel and tourism; The evolving marketing mix for tourism services. Planning Strategy and Tactics for Travel and Tourism Marketing: Marketing research in travel and tourism; Planning marketing strategy; Marketing planning: the process; Planning marketing campaigns: budgeting and measuring performance. Communicating with and Influencing consumers: The growth and role of information and communications technology and the rise of the dominant consumer; E-marketing: the effective use of ITC; Distribution channels in travel and tourism: creating access; Integrating the promotional and communications mix; Brochures, print and other non-electronic information. Applying Marketing in the Main Sectors of Travel and Tourism: Marketing countries as tourism destinations; Marketing accommodation; Marketing passenger transport; Marketing visitor attractions; Marketing inclusive tours and product packages. Case Studies of Marketing Practice in Travel and Tourism: Tourism New Zealand; YOTEL; Agra - Indian World Heritage Site; Travelodge; Alistair Sawday Guides. Codice libro della libreria ABE_book_new_0750686936

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Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike; Ranchhod BSc. MSc. MBA PhD. FCIM, Ashok
Editore: Routledge (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Routledge, 2009. Paperback. Condizione libro: NEW. 9780750686938 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0174552

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