Marketing in Travel and Tourism

Valutazione media 3,5
( su 2 valutazioni fornite da Goodreads )
 
9780750686938: Marketing in Travel and Tourism

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.

This fully revised edition includes:

  • Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
  • New material on the role of e-marketing, motivations and consumer behaviour
  • Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
  • A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning

Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK

Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK.

Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK.

Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).

 

Review:

'Students, lecturers and practitioners alike will welcome the 3rd edition of this classic text. The authors explain the complexities of travel and tourism marketing lucidly and in the context of a logical and effective structure. Each edition gets better. I highly recommend it.' – Prof. Brian King, School of Hospitality, Tourism and Marketing, Victoria University, Australia

'A welcome third edition of this highly readable and hugely informative text that constitutes a 'classic' treatment of the subject area.' – Prof. John Lennon, Moffat Centre for Travel and Tourism Business Development, Glasgow Caledonian University, UK

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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1.

Victor Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
Editore: Taylor and Francis 2009-03-20, Oxford (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
Nuovi paperback Quantità: 5
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Descrizione libro Taylor and Francis 2009-03-20, Oxford, 2009. paperback. Condizione libro: New. Codice libro della libreria 9780750686938

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2.

Middleton, Victor T. C.; Fyall, Alan; Morgan, Michael; Ranchhod, Ashok
Editore: Taylor & Francis Ltd (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Taylor & Francis Ltd, 2009. Condizione libro: New. 2009. 4th Edition. Paperback. Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy. Num Pages: 528 pages, Illustrated. BIC Classification: KNSG. Category: (U) Tertiary Education (US: College). Dimension: 269 x 199 x 30. Weight in Grams: 1634. . . . . . . Codice libro della libreria V9780750686938

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3.

Middleton, Victor
Editore: Routledge (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Routledge, 2009. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780750686938

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4.

Victor Middleton, Alan Fyall, Mike Morgan
Editore: Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
Nuovi Paperback Quantità: 10
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condizione libro: New. 4th Revised edition. Language: English . Brand New Book. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: * Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas * New material on the role of e-marketing, motivations and consumer behaviour * Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning * A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Codice libro della libreria AA69780750686938

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5.

Victor Middleton, Alan Fyall, Mike Morgan
Editore: Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condizione libro: New. 4th Revised edition. Language: English . Brand New Book. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: * Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas * New material on the role of e-marketing, motivations and consumer behaviour * Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning * A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Codice libro della libreria AA69780750686938

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Middleton, Victor T. C.; Fyall, Alan; Morgan, Michael; Ranchhod, Ashok
Editore: Taylor & Francis Ltd
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Taylor & Francis Ltd. Condizione libro: New. 2009. 4th Edition. Paperback. Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy. Num Pages: 528 pages, Illustrated. BIC Classification: KNSG. Category: (U) Tertiary Education (US: College). Dimension: 269 x 199 x 30. Weight in Grams: 1634. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780750686938

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Victor Middleton; Alan Fyall; Mike Morgan; Ashok Ranchhod
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0750686936. Codice libro della libreria ST0750686936

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Victor Middleton; Alan Fyall; Mike Morgan; Ashok Ranchhod
Editore: Routledge (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Routledge, 2009. Condizione libro: New. book. Codice libro della libreria ria9780750686938_rkm

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MIDDLETON, VICTOR; FYALL, ALAN; MORGAN, MIKE; RANCHHOD, ASHOK
Editore: Routledge (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Routledge, 2009. Paperback. Condizione libro: NEW. 9780750686938 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE01360477

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Victor Middleton; Alan Fyall; Mike Morgan; Ashok Ranchhod
Editore: Routledge (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descrizione libro Routledge, 2009. Condizione libro: New. Codice libro della libreria EH9780750686938

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