Articoli correlati a Contemporary Issues in Marketing and Consumer Behaviour
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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.
Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
* Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date
* Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams!
* Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
Introduction: Marketing in the Contemporary Organisation; A History of Marketing Thought; Postmodern Marketing and Beyond; Arts Marketing; Building Brand Cultures; Consumer Collectives; Gender and Consumer Behaviour; Ethical Debates in Marketing; Sustainable Marketing and the Green Consumer; Social Marketing and Consumer Citizenship; New Technologies of Marketing Research; The Global Consumer
Product Description
Book by Parsons Elizabeth Maclaran Pauline
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRoutledge
- Data di pubblicazione2009
- ISBN 10 0750687398
- ISBN 13 9780750687393
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine232
Altre edizioni note dello stesso titolo
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Contemporary Issues in Marketing and Consumer Behaviour
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004879872
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Contemporary Issues in Marketing and Consumer Behaviour
Editore:
Taylor & Francis Group, 2009
ISBN 10: 0750687398
ISBN 13: 9780750687393
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Prima edizione
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 50939175-75
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Contemporary Issues in Marketing and Consumer Behaviour
Editore:
Routledge 18/03/2009, 2009
ISBN 10: 0750687398
ISBN 13: 9780750687393
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Da: AwesomeBooks, Wallingford, Regno Unito
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780750687393
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Contemporary Issues in Marketing and Consumer Behaviour
Da: Reuseabook, Gloucester, GLOS, Regno Unito
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Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL10310431
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Foto dell'editore
Contemporary Issues in Marketing and Consumer Behaviour
Editore:
Routledge 18/03/2009, 2009
ISBN 10: 0750687398
ISBN 13: 9780750687393
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780750687393
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Contemporary Issues in Marketing and Consumer Behaviour
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-S-039-03094
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Foto dell'editore
Contemporary Issues in Marketing and Consumer Behaviour
Editore:
Taylor & Francis Group, 2009
ISBN 10: 0750687398
ISBN 13: 9780750687393
Antico o usato
Brossura
Prima edizione
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP60082900
Quantità: 3 disponibili