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Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with £25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid £110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing £374 million.
At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
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Her story is impressive and her dedication to her work outstanding (OBSERVER)
Likely to [be] one of the business reads of the year (Dominic O'Connell, SUNDAY TMES)
This book is a must-read for business managers (Bill Jamieson, SCOTSMAN)
The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah (Marianne Macdonald, EVENING STANDARD)
The remarkable story behind the life of GO, the no-frills airline, by the businesswoman who created the company. Brilliantly readable, this is the definitive telling of the business story of the decade.
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Descrizione libro Little, Brown Book Group, 2005. Paperback. Condizione: Brand New. 320 pages. In Stock. Codice articolo zk0751535605
Descrizione libro TIME WARNER PAPERBAC, 2006. Condizione: New. book. Codice articolo M0751535605