Go: An Airline Adventure

Valutazione media 3,88
( su 33 valutazioni fornite da Goodreads )
 
9780751535600: Go: An Airline Adventure
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Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with £25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid £110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing £374 million.

At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.

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Recensione:

Her story is impressive and her dedication to her work outstanding (OBSERVER)

Likely to [be] one of the business reads of the year (Dominic O'Connell, SUNDAY TMES)

This book is a must-read for business managers (Bill Jamieson, SCOTSMAN)

The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah (Marianne Macdonald, EVENING STANDARD)

Descrizione del libro:

The remarkable story behind the life of GO, the no-frills airline, by the businesswoman who created the company. Brilliantly readable, this is the definitive telling of the business story of the decade.

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Altre edizioni note dello stesso titolo

9780316726627: Go: An Airline Adventure

Edizione in evidenza

ISBN 10:  0316726621 ISBN 13:  9780316726627
Casa editrice: Sphere, 2003
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Barbara Cassani
Editore: TIME WARNER PAPERBAC (2006)
ISBN 10: 0751535605 ISBN 13: 9780751535600
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Murray Media
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Descrizione libro TIME WARNER PAPERBAC, 2006. Paperback. Condizione: New. Never used!. Codice articolo P110751535605

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2.

Barbara Cassani
Editore: TIME WARNER PAPERBAC (2006)
ISBN 10: 0751535605 ISBN 13: 9780751535600
Nuovo Brossura Quantità: 1
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Irish Booksellers
(Portland, ME, U.S.A.)
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Descrizione libro TIME WARNER PAPERBAC, 2006. Condizione: New. book. Codice articolo M0751535605

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