Articoli correlati a Googled: The End of the World as We Know It
There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione:
"At last, a book about Google that does not require readers to get in touch with their inner geek." (Financial Times)
"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)
"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME, President and CEO of the Aspen Institute, and author)
Descrizione del libro:
"I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken." (Michael Grade)
"No other reporter has covered the new communications revolution as thoroughly as has Auletta." (Columbia Journalism Review)
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption." (Walter Isaacson, former managing editor of TIME, President and CEO of the Aspen Institute, and author)
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreVirgin Books
- Data di pubblicazione2009
- ISBN 10 075352242X
- ISBN 13 9780753522424
- RilegaturaCopertina flessibile
- Numero di pagine400
- Valutazione libreria
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Condizioni: molto buonoThis book is in very good condition... Scopri di più su questo articolo
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Googled: The End of the World as We Know It
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Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780753522424
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Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Codice articolo CHL9499250
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Googled: The End of the World as We Know It
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Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003904679
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Googled: The End of the World as We Know It
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(2010)
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Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780753522424
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Descrizione libro Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Codice articolo mon0001319908
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Googled: the end of the world as we know it
Editore:
Virgin Books
(2009)
ISBN 10: 075352242X
ISBN 13: 9780753522424
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Paperback
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Descrizione libro Paperback. Condizione: Good. Remainder. price sticker on cover. There are companies that crea te waves and those that ride or are drowned by them. This is a ri de on the Google wave, and the fullest account of how it formed a nd crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those i n media who are struggling to keep their heads above water, Ken A uletta reveals how the industry is being disrupted and redefined. Auletta goes inside Google's closed-door meetings, introducing G oogle's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down tradi tionalists' spines, but it's a crucial roadmap to the future of m edia business: the Google story may well be the canary in the coa l mine. Googled is candid, objective and authoritative. Crucially , it's not just a history or reportage: it's ahead of the curve a nd unlike any other Google books, which tend to have been near-hi stories, somewhat starstruck, now out of date or which fail to lo ok at the full synthesis of business and technology. Codice articolo 25ab
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Googled
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(2009)
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ISBN 13: 9780753522424
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Descrizione libro Condizione: Good. There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Googles founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Googles closed-door meetings, introducing Googles notoriously private founders, Larry Page and Sergey Brin, as well as those who work with and against them. In Googled, the reader discovers the secret sauce of the company's success and why the worlds of new and old media often communicate as if residents of different planets. It may send chills down traditionalists spines, but its a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, its not just a history or reportage: its ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology. 400 pages. Codice articolo 1208093
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Googled. The End of the World as We Know it
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ISBN 13: 9780753522424
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Descrizione libro Soft cover. Condizione: As New. 384 pages with idex. Excellent, tightly bound copy. Size: Approx 6" Wide and 9" Tall. Codice articolo 002935
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