Grow: How Ideals Power Growth and Profit at the World's 50 Greatest Companies

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9780753540664: Grow: How Ideals Power Growth and Profit at the World's 50 Greatest Companies

Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad.

Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.

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Recensione:

"In seven years as global marketing officer of Procter & Gamble, Jim Stengel was influenced by celebrated management writers such as Jim Collins, author of Good to Great, and Stephen Covey ... Grow stands a chance of becoming a similarly influential text for a new generation of executives" ( Financial Times)

"By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times" ( Arianna Huffington)

"When you start reading Grow, you may well feel a little sceptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out" ( Sir Martin Sorrell, CEO, WPP)

"A new, powerful model for business. ... A must-read ... for all business leaders" ( Sheryl Sandberg, COO, Facebook)

" Grow is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth" ( Robert A. McDonald, chairman, president, and CEO, Procter & Gamble)

Descrizione del libro:

What makes a business grow beyond the competition? What powers it to the top and keeps it there?

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Stengel, Jim
ISBN 10: 0753540665 ISBN 13: 9780753540664
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Jim Stengel
Editore: Ebury Publishing, United Kingdom (2012)
ISBN 10: 0753540665 ISBN 13: 9780753540664
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Descrizione libro Ebury Publishing, United Kingdom, 2012. Paperback. Condizione libro: New. 214 x 132 mm. Language: English . Brand New Book. Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there s also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter Gamble, shows how the world s 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as brand ideals , the world s best businesses can achieve incredible growth and drastically improve their performance. Codice libro della libreria AAZ9780753540664

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Jim Stengel
Editore: Ebury Publishing, United Kingdom (2012)
ISBN 10: 0753540665 ISBN 13: 9780753540664
Nuovi Paperback Quantità: 1
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Descrizione libro Ebury Publishing, United Kingdom, 2012. Paperback. Condizione libro: New. 214 x 132 mm. Language: English . Brand New Book. Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there s also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter Gamble, shows how the world s 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as brand ideals , the world s best businesses can achieve incredible growth and drastically improve their performance. Codice libro della libreria AAZ9780753540664

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Descrizione libro Virgin Publishing. Condizione libro: New. 0753540665 This is an International Edition. Brand New, paperback, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria NO9780753540664

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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria OS9780753540664

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Descrizione libro Virgin Books 2012-01-12, 2012. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-04812340

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Descrizione libro 2012. Condizione libro: New. 193mm x 215mm x 25mm. Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 336 pages. 0.352. Codice libro della libreria 9780753540664

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Descrizione libro Ebury Publishing. Paperback. Condizione libro: new. BRAND NEW, Grow: How Ideals Power Growth and Profit at the World's 50 Greatest Companies, Jim Stengel, Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance. Codice libro della libreria B9780753540664

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Jim Stengel
Editore: Virgin Hardbacks (2012)
ISBN 10: 0753540665 ISBN 13: 9780753540664
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Descrizione libro Virgin Hardbacks, 2012. Condizione libro: New. 2012. Paperback. Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. Num Pages: 336 pages, ill. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 156 x 25. Weight in Grams: 364. . . . . . . Codice libro della libreria V9780753540664

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