Salt, Sugar, Fat: How the Food Giants Hooked Us

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9780753541470: Salt, Sugar, Fat: How the Food Giants Hooked Us

The No.1 New York Times Bestseller

In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.

We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.

Are you ready for the truth about what’s in your shopping basket?

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Recensione:

"Michael Moss has brilliantly exposed the systematic venality of Big Food. This book will confirm all your worst suspicions about the lengths big food companies go to to keep us hooked on junk." ( Joanna Blythman, bestselling author of Shopped and Bad Food Britain)

"What happens when one of the country’s great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that’s making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That’s all of us." ( Ron Suskind, Pulitzer Prize–winning author of Confidence Men: Wall Street, Washington, and the Education of a President)

"A mouth-watering, gut-wrenching look at the food we hate to love" ( Publishers Weekly)

"A shocking, galvanising manifesto against the corporations manipulating nutrition to fatten their bottom line?one of the most important books of the year" ( Kirkus Reviews, starred review)

"In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives?and the world around us." ( Alice Waters)

Descrizione del libro:

Think horse meat is bad? You should try pink slime

An eye-opening and explosive journey into the secretive world of the processed food giants

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Moss, Michael
ISBN 10: 0753541475 ISBN 13: 9780753541470
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807535414700000000

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Michael Moss
Editore: Ebury Publishing, United Kingdom (2014)
ISBN 10: 0753541475 ISBN 13: 9780753541470
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Descrizione libro Ebury Publishing, United Kingdom, 2014. Paperback. Condizione libro: New. 198 x 126 mm. Language: English . Brand New Book. This is the No.1 New York Times Bestseller. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the bliss point of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what s in your shopping basket?. Codice libro della libreria AAZ9780753541470

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Michael Moss
Editore: Ebury Publishing, United Kingdom (2014)
ISBN 10: 0753541475 ISBN 13: 9780753541470
Nuovi Paperback Quantità: 10
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Descrizione libro Ebury Publishing, United Kingdom, 2014. Paperback. Condizione libro: New. 198 x 126 mm. Language: English . Brand New Book. This is the No.1 New York Times Bestseller. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the bliss point of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what s in your shopping basket?. Codice libro della libreria AAZ9780753541470

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Moss, Michael
Editore: WH Allen (2014)
ISBN 10: 0753541475 ISBN 13: 9780753541470
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Descrizione libro WH Allen, 2014. Condizione libro: New. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. This title exposes the practices of some of the recognisable (and profitable) companies and brands of the last half century. Num Pages: 480 pages. BIC Classification: KNDF; PDZ; TDCT. Category: (G) General (US: Trade). Dimension: 127 x 199 x 30. Weight in Grams: 326. . 2014. Paperback. . . . . . Codice libro della libreria 9780753541470

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Moss, Michael
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ISBN 10: 0753541475 ISBN 13: 9780753541470
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Descrizione libro WH Allen. Condizione libro: New. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. This title exposes the practices of some of the recognisable (and profitable) companies and brands of the last half century. Num Pages: 480 pages. BIC Classification: KNDF; PDZ; TDCT. Category: (G) General (US: Trade). Dimension: 127 x 199 x 30. Weight in Grams: 326. . 2014. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria 9780753541470

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Michael Moss
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Descrizione libro 2014. Paperback. Condizione libro: New. 126mm x 198mm x 30mm. Paperback. This is the No.1 New York Times Bestseller. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 480 pages. 0.350. Codice libro della libreria 9780753541470

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Michael Moss
Editore: WH Allen 2014-01-02 (2014)
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Descrizione libro WH Allen 2014-01-02, 2014. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-LBR-01248852

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Descrizione libro Ebury Publishing. Paperback. Condizione libro: new. BRAND NEW, Salt, Sugar, Fat: How the Food Giants Hooked Us, Michael Moss, This is the No.1 New York Times Bestseller. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?. Codice libro della libreria B9780753541470

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Michael Moss
ISBN 10: 0753541475 ISBN 13: 9780753541470
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Descrizione libro Paperback. Condizione libro: New. Not Signed; This is the No.1 New York Times Bestseller. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while. book. Codice libro della libreria ria9780753541470_rkm

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Michael Moss
Editore: Ebury Publishing 2014-01-02, London (2014)
ISBN 10: 0753541475 ISBN 13: 9780753541470
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Descrizione libro Ebury Publishing 2014-01-02, London, 2014. paperback. Condizione libro: New. Codice libro della libreria 9780753541470

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