Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances.
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Descrizione libro Routledge, 2004. Hardback. Condizione libro: NEW. 9780754613275 216pp., Hardback, This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE01016886
Descrizione libro Ashgate Pub Ltd, 2004. Hardcover. Condizione libro: Brand New. illustrated edition. 206 pages. 9.00x6.25x0.50 inches. In Stock. Codice libro della libreria __0754613275
Descrizione libro Ashgate Pub Ltd, 2004. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0754613275
Descrizione libro Ashgate Pub Ltd, 2004. Hardcover. Condizione libro: New. book. Codice libro della libreria 0754613275