Articoli correlati a Global English in International Business
Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication and performance across geographically diverse functions and business endeavours. Companies must overcome language barriers to survive and thrive in a global economy - and English will be the common ground, at least for now. The new edition of Global English in International Business underlines some basic issues in the field, namely: the role of intercultural communication, the peculiarity of English for International Business, the tools we can choose to learn and improve it, and above all an active approach to real 'business texts', such as the financial statement of a company. In other words, a global approach to business English and business communication is given to teachers and students in the field.
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- EditoreBright Pen
- Data di pubblicazione2012
- ISBN 10 0755215044
- ISBN 13 9780755215041
- RilegaturaCopertina rigida
- Numero di pagine119
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