Globality: Competing With Everyone From Everywhere For Everything - Brossura

L. Sirkin, Harold; W. Hemerling, James; K. Bhattacharya, Arindam

Brossura

ISBN 10: 0755318382 ISBN 13: 9780755318384

Casa editrice: Headline Book Publishing, 2009

Riassunto

Globality primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. GLOBALITY radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive.

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Recensione:

'GLOBALITY carries an important message for any company that conducts, or wants to conduct, business in the worldwide market and succeed: you must face and overcome a series of challenges unlike any you have experienced before. Sirkin, Hemerling, and Bhattacharya tell us how it can be done' (Jeff Henley, Chairman of the Board, Oracle Corporation)

'GLOBALITY takes you inside the hearts, minds, and operations of the developing-country companies that you will soon be engaging with -- as competitors, partners, or your new owners' (Indra K. Nooyi, Chairman of the Board and Chief Executive Officer, PepsiCo)

Descrizione del libro:

GLOBALITY describes a world where new companies in emerging markets such as China, India, Brazil and Russia can compete with, and win business from, the established players in the West, and what the threats and opportunities are

Su questa edizione

• Editore: Headline Book Publishing
• Data di pubblicazione: 2009
• ISBN 10: 0755318382
• ISBN 13: 9780755318384
• Rilegatura: Copertina flessibile
• Numero di pagine: 304