Articoli correlati a Selling Dreams: How to Make Any Product Irresistible
Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service.
Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," in which brand management is elevated to an art form, compelling artists, market sociologists, and executives to conjure up images that not only take hold of the collective customer consciousness but also attract lasting interest in products and services that will set tomorrow's trends.
Luigi Longinotti-Buitoni demonstrates how entrepreneurs and managers from all fields of business can avoid the commodity trap by learning a great deal from those who market products and services intended to fulfill customer's unlimited material fantasies.
Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," in which brand management is elevated to an art form, compelling artists, market sociologists, and executives to conjure up images that not only take hold of the collective customer consciousness but also attract lasting interest in products and services that will set tomorrow's trends.
Luigi Longinotti-Buitoni demonstrates how entrepreneurs and managers from all fields of business can avoid the commodity trap by learning a great deal from those who market products and services intended to fulfill customer's unlimited material fantasies.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Gian Luigi Longinotti-Buitoni, Ph.D., is currently President and CEO of Ferarri North America.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreDiane Pub Co
- Data di pubblicazione1999
- ISBN 10 0756762367
- ISBN 13 9780756762360
- RilegaturaCopertina rigida
- Numero di pagine335
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