Origin of Brands: Discover the Natural Laws of Product Innovation And Business Survival - Rilegato

Ries, Al; Ries, Laura

Rilegato

ISBN 10: 0756788021 ISBN 13: 9780756788025

Casa editrice: Diane Pub Co, 2004

Riassunto

In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.
Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

Su questa edizione

• Editore: Diane Pub Co
• Data di pubblicazione: 2004
• ISBN 10: 0756788021
• ISBN 13: 9780756788025
• Rilegatura: Copertina rigida
• Numero di pagine: 308