Museum Branding: How to Create and Maintain Image, Loyalty, and Support

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9780759109933: Museum Branding: How to Create and Maintain Image, Loyalty, and Support

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

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About the Author:

Margot Wallace is Professor of Marketing Communication at Columbia College Chicago, where she teaches a course in branding. A former creative director at J. Walter Thompson Advertising, a major global advertising agency, she has created branded campaigns for clients ranging from breakfast cereal to banks to colleges. For eight years she served on the women's board of the Museum of Contemporary Art in Chicago.

Review:

The stuffy, hush-hush-do-not-touch environment of old-style museums is giving way to new thinking for reaching an institution's constituents. Through her interviews, secondary research, and field work, Margot Wallace clarifies the expanded experiences that make for a successfully marketed museum today. Museum Branding is a good reference for anyone concerned with branding. (Dr. Bill Shanahan, Professor of Advertising Design, Savannah College of Art and Design)

Today, when museums face competition not only from similar institutions but also from theaters, theme parks and street fairs, branding is vital to attracting visitors tempted by countless other pursuits. As explained in Museum Branding, every aspect of a museum can be used to reinforce its image: exhibitions, volunteers, publications―even the building itself. Learn how to involve your board in the branding process, use branding to convert 'visitors to loyalists' and design an extrance hall as a microcosm of your museum's greater significance. (Museum News)

An excellent introduction on branding useful to any employee or volunteer interested in increasing the outreach of their instiution. (AASLH History News)

In today's marketplace, where museums are competing for entertainment dollars, it is essential that we understand the principles of branding and incorporate them into all that we do. Margot A. Wallace's book Museum Branding provides a blueprint for branding success. It is a must read for all museum staff, from Board members to front-line customer service personnel. (Jill MacKenzie, Hagley Museum and Library)

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Margot A. Wallace
Editore: AltaMira Press,U.S., United States (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
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Descrizione libro AltaMira Press,U.S., United States, 2006. Paperback. Condizione libro: New. Language: English . Brand New Book. In today s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. Codice libro della libreria AAC9780759109933

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Margot A. Wallace
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Descrizione libro AltaMira Press,U.S., United States, 2006. Paperback. Condizione libro: New. Language: English . Brand New Book. In today s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. Codice libro della libreria AAC9780759109933

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Descrizione libro AltaMira Press, 2006. Paperback. Condizione libro: New. Codice libro della libreria 0759109931

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Descrizione libro AltaMira Press. Paperback. Condizione libro: New. Paperback. 208 pages. Dimensions: 8.9in. x 5.8in. x 0.6in.In todays busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780759109933

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Descrizione libro AltaMira Press 2006-07-27, Lanham, 2006. paperback. Condizione libro: New. Codice libro della libreria 9780759109933

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Descrizione libro Paperback. Condizione libro: New. Paperback. In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a mus.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 193 pages. 0.331. Codice libro della libreria 9780759109933

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Descrizione libro RL, 2017. paperback. Condizione libro: NEW. 9780759109933 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE01052948

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Descrizione libro Altamira Pr, 2006. Paperback. Condizione libro: Brand New. 1st paperback edition edition. 208 pages. 9.00x6.00x0.50 inches. In Stock. Codice libro della libreria __0759109931

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