Smart: Small Car, Big Deal - Brossura

Diez, Willi; Zollter, Jurgen

Brossura

ISBN 10: 0760335214 ISBN 13: 9780760335215

Casa editrice: Motorbooks Intl, 2008

Riassunto

The smart story is one of entrepreneurial vision and daring. It is a story of innovation and proof that to be successful, even the best ideas must be appropriate for their time. At Mercedes-Benz, the roots of an automotive concept designed specifically for urban use reach back to the 1970s. The growing problems of inner-city individual transportation, a parking situation which was becoming ever more critical even then, and increasing environmental awareness spurred by the crises of the early 1970s and 1980s, helped position the smart to breakthrough in the early 1990s.

Since 1998, a total of 770,000 customers have purchased the first-generation smart fortwo. And, for many, it has become a part of their individual world views. In 2008, the smart comes to North America where it will be distributed by savvy auto magnate Roger Penske. Over 20,000 U.S. customers have placed advance, online reservations for the diminutive car.

Su questo libro

Recensione:

With the foreward by non other than Anders Sundt jensen, this latest book to hit the samrt enthusiasts shelf has been compiled by Willi Dietz and Jurgen Zolter in a new, fresh approach with big, bold text and equalley bold images. it focuses on the international and cultural aspects of the samrt brand with some stunning ( if slightly corporate) photographs. indeed, the entire introduction takes 33 pages of large print and mutiple pictures before finally reaching the 'History and Technology' Index. Up till this stage you may be forgiven for thinking you have picked up a 'quick glance' style maagzine that one might find in a doctor's waiting room. It's a further eight pages before one reaches the more 'convetional' text but at this point it becomes clear that it's been worth the journey. A wealth of information, constructivly written, taking the samrt (city copue as it was) from its concept and initial formative ideas way back in the 1980's throguh to the initial meeting of mercedes-Benz DG and Swatch in 1992. From there we are taken on the development of the idea to the building of the smartville, Hambach. The panles, the tridon safty shell and subsequent development of the cdi, cabrio and, of course, crossblade in 2002. The Roadster are not ignored and even the 'crosstown' gains a page or two on this journey through smart's history before closing with the current foretwo models and work into alternative texhnologies. Our Verdict: Overall, a good book to add to your collection although perhaos one more for the coffee table than the bookshelf. Superb high-quality, high colour vibrant pictures and good coverage of all modles and whilst difinatley aimed at a North America market, it's unmistakeably smart. --thesmartclub dot con, November 2008

This is a great reference book for owners of the smart car. For a change I'm able to answer some of the many questions people ask about my little car. If you have a friend who owns one, this would be a great gift idea. --Carole S matthews

L'autore:

Authors Willi Diez and J\u00fcrgen Z\u00f6llter examine the evolving history of the smart from various perspectives, and relate its story as a contemporary chronicle. The result is a multidimensional image of the marque and the automobile, an exciting outline of what it means to establish a new automobile brand in our time, and a book which, for the first time, reveals a wealth of previously unreleased material from the history of the smart company. Authors Willi Diez and J\u00fcrgen Z\u00f6llter examine the evolving history of the smart from various perspectives, and relate its story as a contemporary chronicle. The result is a multidimensional image of the marque and the automobile, an exciting outline of what it means to establish a new automobile brand in our time, and a book which, for the first time, reveals a wealth of previously unreleased material from the history of the smart company.

Su questa edizione

• Editore: Motorbooks Intl
• Data di pubblicazione: 2008
• ISBN 10: 0760335214
• ISBN 13: 9780760335215
• Rilegatura: Copertina flessibile
• Numero di pagine: 177