American Motors Corporation: The Rise and Fall of America's Last Independent Automaker - Rilegato

Foster, Patrick R.

Rilegato

ISBN 10: 0760344256 ISBN 13: 9780760344255

Casa editrice: Motorbooks, 2013

Riassunto

In American Motors Corporation: The Rise and Fall of America's Last Independent Automaker, author Patrick Foster provides the ultimate inside look into an American corporation that rose from the death throes of a once-thriving independent auto industry, putting up a valiant fight for nearly half a century before succumbing to the inexorable will of the corporate machine. Born from the ashes of Hudson and Nash, AMC represented a last, desperate attempt at survival for an independent automobile company. Thanks to the steady, capable leadership of George Romney, the company not only survived, but thrived, riding on the success of the firm's small, economical cars like the Rambler. When competition arose from Ford, Plymouth, and Chevrolet and the market began to shift toward performance and luxury cars, AMC found itself poorly prepared to compete with its bigger rivals. With the fuel crisis of the 1970s, the small cars from AMC once again refilled corporate coffers, and the firm's purchase of the Jeep brand also generated profits--but ultimately, it was too little, too late. Even a partnership with French automaker Renault and the introduction of all-wheel-drive cars couldn't save AMC. In 1987, Chrysler Corporation purchased AMC and the story of the last independent automaker came to an end. This engaging book, from one of America's best-known automotive writers, tells the entire AMC story from its inception to its ultimate demise.

Su questo libro

L'autore:

Patrick R. Foster is a well-known and respected automotive writer and historian. Foster is an authority on AMC and its various sub-brands and has written a number of books on that automaker, as well as many others, including Jeep and Studebaker. His most recent books for Motorbooks are Jeep: A History of America's Greatest Vehicle and American Motors Corporation: The Rise and Fall of America's Last Independent Automaker.

Dalla seconda/terza di copertina:

In American Motors Corporation: The Rise and Fall of America’s Last Independent Automaker, author Patrick Foster tells the complete story of the last of a breed: the independent automobile manufacturer. Created by combining the remnants of Hudson and Nash, AMC fought the good fight for nearly half a century. Thanks to the steady, capable leadership of George Romney, the company not only survived, but also thrived in the early 1960s, riding the crest of the wave of popularity of the firm’s small, economical cars, such as the Rambler. For a while AMC had the small-car market virtually locked up, but then competition arose from Ford, Plymouth, and Chevrolet. When the market began to shift toward performance cars and large, luxurious automobiles later in the decade, AMC found itself poorly prepared to compete with its bigger rivals. When the fuel crisis hit in the 1970s, the small cars from AMC once again refilled corporate coffers. The firm’s purchase of the Jeep brand also generated profits, but ultimately it was too little, too late. Even a partnership with French automaker Renault and the introduction of forward-thinking all-wheel-drive cars couldn’t save AMC. In 1987, Chrysler Corporation purchased AMC and the story of the last independent came to an end. American Motors Corporation: The Rise and Fall of America’s Last Independent Automaker provides a look inside the fascinating history of an American icon.

Su questa edizione

• Editore: Motorbooks
• Data di pubblicazione: 2013
• ISBN 10: 0760344256
• ISBN 13: 9780760344255
• Rilegatura: Copertina rigida
• Numero di pagine: 208